As a Media Monitoring Officer at Punjab Food Authority, I am responsible for monitoring and analyzing the media coverage of the organization and its activities, as well as developing and implementing media strategies and campaigns to promote its vision and mission. I have a Bachelor of Science in Mass Communication from Lahore Garrison University, where I gained skills in journalism, public relations, and digital media. I have over four years of work experience in the media and social sectors, including six months as a Social Media Consultant at Lahore Waste Management Company, where I helped to increase the public awareness and engagement of the company's services and initiatives. I also have three and a half years of experience as a social worker at TABA Youth Force, where I contributed to various community development and empowerment projects. I am passionate about using media as a tool for social change and advocacy, and I have expertise in YouTube, media management, and strategic communications. I am a team player, a creative thinker, and a problem solver, who values integrity, excellence, and innovation.