Too frequently, reps move on to the next sale and their old prospects disappear into the other. Garnering new opportunities is important, but it’s also crucial to continue nurturing the existing customers. Anticipate issues ahead of time so I prepared myself to address questions smoothly and swiftly. And Customers expect immediate results. In fact, more than two-thirds of consumers equate a positive customer service experience with a fast resolution. It’s not enough to solve issues. I need to solidify the customer service infrastructure so I can solve them as quickly as possible. At the end of the day of my positive customer service experiences cultivate brand loyalty. I always try to don’t keep myself in the dark when it comes to customer satisfaction. I often send follow-up surveys with clear questions to learn how our customers feel about our products and service and what suggestions they have for improvements.