• Led a multi-disciplinary 6 person team in defining the product roadmap, prioritizing features, and ensuring alignment with business objectives for thelaunch of an Agri-DAAS product (Industry market cap - USD 1754 Billion).• Translated business strategy into a practical processes to move towards product MVP incorporating 20+ features within 3 sprints.• Leading Partnerships with 5+ global partners for data API Integrations.• Initiated a Go To Market strategy for the product, incorporating SEO, digital marketing & Ads campaign, driving a healthy traffic of 500+ users daily.• Refined outsourcing strategy, resulting in decreased third party headcount from 21 to 13.• Acted as a UX advocate, promoting a user-centered design culture within the organization and advocating for the importance of UI in deliveringexceptional user experiences.

• Leading end to end concentrate demand and supply planning, and operations for The Local Trade Vertical, consistently generating north of PKR 100Million in revenue.• Launched and executed a routing strategy coupling buyer and seller locations with transportation costs, resulting in a 3% decrease in freight costs.• Created a vendor database and vendor scoring mechanism to gauge feasibility for possible vendors and score existing vendors through a 5-pointscoring mechanism using PowerBI, reducing rejection rate by 80%.• Led weekly business review meetings, reviewing multiple performance metrics, inducing a data driven culture within the organization.• Nurtured strategic partnerships with 5+ industry leaders leading to a 77% increase in referral business.

• Built the company from ground up with focus on systems development and implementation.• Practically wrote the company playbook for all operations, Risk analysis, RFP development and input strategies.• Developed strategic expansion plans and recommended market entry strategies based on market insights, competitive analysis, and customer demand.• Managed project timelines, budgets, and resources to ensure successful project completion and adherence to financial targets.• Maintained Profit & Loss dashboards for the retail business in Karachi.• Scaled Lahore and Karachi operations to generate 5 million PKR each, daily in GMV.• Designated at multiple roles temporarily including Warehouse Manager, Sourcing lead, Growth Manager & Performance Specialist.• Managed multiple teams ranging from 6 members to 200 members, across different roles.

A transportation service provider between Topi and Lahore.

Observed the basic operation of a Reverse Osmosis Plant, alongside working in the control room of the cryogenic plant.

- Proposed a Sales & Operations Planning (S & OP) to replace the manual forecasting approach using spreadsheets.- Introduced daily Check Sheets for each technical employee to run routine procedures.