Set marketing goals in alignment with Digi Network's business objectives.Lead creative direction and strategic execution of all marketing content.Manage multi-channel marketing strategy against key benchmarks to strengthen corporate demand.Oversee corporate demand funnel and expansion of client portfolios.Manage Marketing and New Business disciplines and team members.Market research and client ecosystem development.Increased average monthly New Business opportunity rate by 117%

-Collaborate with all Newell Brands Segments: Learning & Development, Home & Commercial, and Outdoor & Recreation to develop and execute integrated digital marketing campaigns - Effectively execute brand budgets to drive KPIs and maximize ROI across all platforms- Monitor and analyze KPIs such as traffic, conversion, revenue, ROAS and identify key opportunities for optimization and improvement - Support and lead the development of One-Newell Campaigns through display marketing that ultimately drives engagement and conversion- Work cross-functionally across multiple departments such as sales, planning, and omni-marketing to solidify ways of working and amplify marketing efforts to drive ecomm sales- Planned, organized and executed paid social campaigns. - Created, managed and optimized Amazon Shopping Campaigns. - Monitored client campaign performance across all channels and optimized based on individual client goals- Executed and managed the development of email marketing automations and campaigns for multiple clients including promotional, welcome series, shopping cart abandonment, win-back, and new customer acquisition emails.- Constructed weekly, monthly, and quarterly reporting communications on performance for client review - Managed client budgets up to $50k

•Performed audit evaluating current marketing strategy.•Planned and coordinated events and meetings, completed data entry, drafted and filed documents and reports, managed email, calendar, and scheduling utilizing various tools such as Microsoft Office and Google Suite•Improved and managed brand recognition utilizing social media platforms, increased engagement and communications with creative marketing campaigns including Facebook and Google ads, contests, promotions, and email marketing utilizing Mailchimp•Collaborated with a web developer to make website design and development improvements (adding a blog, increasing site speed, updating page navigation, etc.) to implement SEO strategy--expected to boost site visits by 90% in 3 months while increasing total sales by 30%•Utilize tools such as Moz, Google Analytics and KeywordFinder•Creating Google Ads campaign•Plan and coordinate events and meetings, managing email inquiries, data entry, office management, and booking travel arrangements upon request

- Designed a global social media marketing strategy and overseeing the team carrying out the implementation- Created new multi-channel marketing campaigns for the Swedishmarket- Strongly involved in cross-functional campaigns collaborating withProduct and Events Marketing to produce more effective campaigns- Skilled in using Google Analytics to derive actionable insights toincrease sales effectiveness as well as upskilling other team membersto use the platform- Optimised the website content to improve search engine visibility using tools such as SEMrush.- Used multiple content management systems such as Kentico, WordPress, and Joomla to manage the website and blog content.- Delivered weekly reports and analysis of the main KPIs for social channels, email campaigns, and SEO performance.

- Responsible for the maintenance, configuration, and reliable operation of computer systems, network servers, and virtualization- Manage system infrastructure including, databases, testing computer equipment, firewalls, malware, and other software and hardware.- Install and upgrade computer components and software, manage virtual servers, and integrate automation processes- Troubleshoot hardware and software errors by running diagnostics, documenting problems and resolutions, prioritizing problems, and assessing the impact of issues- Provide documentation and technical specifications to planning and implementing new or upgrades of IT infrastructure- Perform or delegate regular backup operations and implement appropriate processes for data protection, disaster recovery, and failover procedures- Lead desktop and helpdesk support efforts, making sure all desktop applications, workstations, and related equipment problems are resolved in a timely manner with limited disruptions- Responsible for capacity, storage planning, and database performance- Assist in integrating new applications and technologies into the current system.