Usama Arshad Email & Phone Number

Australia

✅ Helped in Increasing brand sales by 10 percent YoY(2022-2023)✅ Set up Xmars(AI-based tool) rules to automate PPC, especially negativing Broad and Auto search terms and managing bid and budget day parting✅ Fully shifted PPC campaigns on Xmars and managed it through Xmars portal✅ Successfully ranked OOS products on high search volume keywords with the help of an AI-based PPC tool.✅ Experienced in Setting Scale Insights rules for PPC on this brand (later switched to Xmars)

Karāchi, Sindh, Pakistan

✅ Managed Utopia “Bedding” and “Home” category products across the UK and CA Marketplace.✅ Planned Lightning Deals and “Best Deals” regularly to improve sales and Ranking.✅ Strategically set up marketing plans to maintain portability and kept improving keyword ranking to maintain TACOS.✅ Maintaining the Keywords tracking sheet to measure the keyword performance every week.✅ Managed over 100 SKU PPC with less than 5 percent TACOS.✅ Set up campaign budget based on new tools like “Product Opportunity Explorer” using important metrics like “Click Share” and “Conversion Share”✅ Performed Product listing audit as a day-to-day task.✅ Improve product quality based on VOCs in coordination with the production team.

Pakistan

✅ Managed a private label brand launch in the “Sports and Outdoor” category in the USA marketplace. ☑️ Communication with the service provider ☑️ Idea generation for brand listing images✅ Designed and branded listings according to Ideal customer personas.✅ Utilized Pinterest to organically drive external traffic to the listing through Amazon affiliate links.✅ Managed a foot health brand, revitalizing its presence and achieving profitable sales.✅ Conducted extensive keyword research to identify new opportunities for brands.

United States

✅ Managed over 120 SKU account with various health and fitness-related products including tonics.✅ Optimized and rebranded listings for better market positioning and Keyword Indexing.✅ Successfully managed FBM products in a competitive niche, achieving profitable sales.✅ Handled marketing operations, including PPC and promotions, to drive strong sales.✅ Setup promotional calender quarterly to improve CVR and gain boost in organic sales.

Punjab, Pakistan