Usama Arshad Email and Phone Number
Amazon PPC Expert | AI & Data-Driven StrategistWith 4+ years of experience in Amazon PPC, I specialize in building brands from scratch using innovative strategies. I blend AI and data insights to deliver top-tier results. Tools I have worked recently:✅ Scale Insight (Rules based PPC Management Software)✅ Xmars (AI based PPC management software)✅ Datarove (For Keyword Rank tracking)✅ Sellersprite✅ Helium 10✅ Stoke (SQPR Analysis tool)Let's connect and take your Amazon game to the next level!
Optizon Pty Ltd.
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Ppc ManagerOptizon Pty Ltd. Jun 2023 - PresentAustralia✅ Helped in Increasing brand sales by 10 percent YoY(2022-2023)✅ Set up Xmars(AI-based tool) rules to automate PPC, especially negativing Broad and Auto search terms and managing bid and budget day parting✅ Fully shifted PPC campaigns on Xmars and managed it through Xmars portal✅ Successfully ranked OOS products on high search volume keywords with the help of an AI-based PPC tool.✅ Experienced in Setting Scale Insights rules for PPC on this brand (later switched to Xmars) -
Associate Product ManagerUtopia Industries Pvt. Ltd. Jan 2023 - Jun 2023Karāchi, Sindh, Pakistan✅ Managed Utopia “Bedding” and “Home” category products across the UK and CA Marketplace.✅ Planned Lightning Deals and “Best Deals” regularly to improve sales and Ranking.✅ Strategically set up marketing plans to maintain portability and kept improving keyword ranking to maintain TACOS.✅ Maintaining the Keywords tracking sheet to measure the keyword performance every week.✅ Managed over 100 SKU PPC with less than 5 percent TACOS.✅ Set up campaign budget based on new tools like “Product Opportunity Explorer” using important metrics like “Click Share” and “Conversion Share”✅ Performed Product listing audit as a day-to-day task.✅ Improve product quality based on VOCs in coordination with the production team. -
Brand ManagerBrandcosmicx I E-Commerce & Digital Marketing Jun 2022 - Nov 2022Pakistan✅ Managed a private label brand launch in the “Sports and Outdoor” category in the USA marketplace. ☑️ Communication with the service provider ☑️ Idea generation for brand listing images✅ Designed and branded listings according to Ideal customer personas.✅ Utilized Pinterest to organically drive external traffic to the listing through Amazon affiliate links.✅ Managed a foot health brand, revitalizing its presence and achieving profitable sales.✅ Conducted extensive keyword research to identify new opportunities for brands. -
Brand ManagerZimqha Feb 2022 - Aug 2022United States✅ Managed over 120 SKU account with various health and fitness-related products including tonics.✅ Optimized and rebranded listings for better market positioning and Keyword Indexing.✅ Successfully managed FBM products in a competitive niche, achieving profitable sales.✅ Handled marketing operations, including PPC and promotions, to drive strong sales.✅ Setup promotional calender quarterly to improve CVR and gain boost in organic sales.
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Influencer Marketing ExpertExtreme Commerce Dec 2020 - Sep 2021Punjab, Pakistan -
FreelanceUpwork Jan 2019 - Sep 2021
Usama Arshad Education Details
Frequently Asked Questions about Usama Arshad
What company does Usama Arshad work for?
Usama Arshad works for Optizon Pty Ltd.
What is Usama Arshad's role at the current company?
Usama Arshad's current role is Amazon PPC Manager @Optizon | Ex Utopia Deals | Amazon Marketplace Expert | Pay-Per-Click Maven.
What schools did Usama Arshad attend?
Usama Arshad attended Comsats University Islamabad.
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Usama Arshad
Oracle Functional Consultant | Oracle Fusion Hcm | Oracle Ebs Hrms | Hcm Fusion Business Certified | @Jaffer BrothersKarachi Division -
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