Dan Lam Email & Phone Number

Kirkland, WA, US

New York, NY, US

- Developed strategy on branding, creative, website development & digital ads for SMEs- Delivered powerful and compelling design can help clients to transform their brands, give shape to extraordinary stories and make positive impacts on their business.- Translated analytics on digital platforms (Google Analytic, Facebook, Website, etc..) to optimize.

Woonsocket, RI, US

• Partnered with Operation Team & Commercial Team to continuously optimize 300M+ CVS Loyalty Program - ExtraCare
• Led Q4 Heat Up Initiative Execution with cross-functional teams’ coordination to develop & execute retail personalization strategy that generate 20% Incremental Sale for the CVS ExtraCare Loyalty Program in Q4
• Analyzed and integrated customer, & financial data sets to demystify insights and opportunities to optimize Loyalty Program and drive customer engagement & acquisition across multiple channels
• Oversaw Data Management & Visualization for Loyalty Team by building & managing Weekly Performance Dashboard, Topline Financial Reports to Executives

Leuven, BE

• Strategized expansion project to re-build up early Budweiser’s foundation for Traditional Trade Channel by conductingquantitative data analysis on customer behavior, market landscapes & sales operation system
• Led Project Execution - Beck’s Music Tour Campaign (Beck – German Beer Brand) – 60K Trade Marketing activation series which gained solid consumer responses, pushed sales volume by 3X & accelerated 25% higher brand.
• Localized ABI Wholesaler Excellence Program for South East Asia to enhance Wholesalers capabilities & engagements, streamline Sales System Operation
• Recruited & trained 20 new distributors to help ABI expand distribution system

New York, NY, US

• Managed top fortune CPG & Retailer clients – 500K+ accounts (both local & multinational) & provided analytic consulting through monthly in-depth data analysis on retailer data to support their business strategy
• Analyzed market trends & competition and provided recommendations on performance improvement & growth opportunities via distribution strategy, pricing strategy & portfolio management by leveraging retail &.
• Managed 70K+ Projects on distribution, trade promotion optimization by building quantitative data analysis on store segmentation, distribution target for brands by channel, store characteristics to identify keys stores.
• Built Excel Dashboard to automate data aggregation and visualization for clients to track their sales performance & distribution system by region which help their C-suite levels monitor market & take action faster

New York, NY, US

New York, NY, US

Lausanne, CH

• Evaluated the effectiveness of Marlboro’s trade marketing program through extensive research and analysis on market landscape, product concept, Retailer & Consumer Satisfaction.
• Proposed Marketing/ Operation Plan for a Plug-in Event – Electronic Dance Music Concert for 4000 audiences

Ho Chí Minh, Vietnam, VN

• Assist Producer in IT Project Management: Timeline, Budgeting
• Involved in idea development for mobile application/ web.
• Supported on Game Design, UX/UI, Graphic Design and Sound Effects.

• Assist to coordinate projects on marketing plan