Dan Lam Email & Phone Number

Kirkland, Wa, Us

New York, Ny, Us

- Developed strategy on branding, creative, website development & digital ads for SMEs- Delivered powerful and compelling design can help clients to transform their brands, give shape to extraordinary stories and make positive impacts on their business.- Translated analytics on digital platforms (Google Analytic, Facebook, Website, etc..) to optimize client’s digital performance (SEO, Ads Optimization) to acquire new customers & engage current customers.

Woonsocket, Ri, Us

• Partnered with Operation Team & Commercial Team to continuously optimize 300M+ CVS Loyalty Program - ExtraCare• Led Q4 Heat Up Initiative Execution with cross-functional teams’ coordination to develop & execute retail personalization strategy that generate 20% Incremental Sale for the CVS ExtraCare Loyalty Program in Q4• Analyzed and integrated customer, & financial data sets to demystify insights and opportunities to optimize Loyalty Program and drive customer engagement & acquisition across multiple channels • Oversaw Data Management & Visualization for Loyalty Team by building & managing Weekly Performance Dashboard, Topline Financial Reports to Executives

Leuven, Be

• Strategized expansion project to re-build up early Budweiser’s foundation for Traditional Trade Channel by conductingquantitative data analysis on customer behavior, market landscapes & sales operation system• Led Project Execution - Beck’s Music Tour Campaign (Beck – German Beer Brand) – 60K Trade Marketing activation series which gained solid consumer responses, pushed sales volume by 3X & accelerated 25% higher brand equity score• Localized ABI Wholesaler Excellence Program for South East Asia to enhance Wholesalers capabilities & engagements, streamline Sales System Operation• Recruited & trained 20 new distributors to help ABI expand distribution system

New York, Ny, Us

• Managed top fortune CPG & Retailer clients – 500K+ accounts (both local & multinational) & provided analytic consulting through monthly in-depth data analysis on retailer data to support their business strategy• Analyzed market trends & competition and provided recommendations on performance improvement & growth opportunities via distribution strategy, pricing strategy & portfolio management by leveraging retail & consumerdatabase to gain insight & provide clients analytic intelligence needed to make business decisions• Managed 70K+ Projects on distribution, trade promotion optimization by building quantitative data analysis on store segmentation, distribution target for brands by channel, store characteristics to identify keys stores for category to penetrate & increase competitive edge in challenging market• Built Excel Dashboard to automate data aggregation and visualization for clients to track their sales performance & distribution system by region which help their C-suite levels monitor market & take action faster

New York, Ny, Us

New York, Ny, Us

Lausanne, Ch

• Evaluated the effectiveness of Marlboro’s trade marketing program through extensive research and analysis on market landscape, product concept, Retailer & Consumer Satisfaction. • Proposed Marketing/ Operation Plan for a Plug-in Event – Electronic Dance Music Concert for 4000 audiences

Ho Chí Minh, Vietnam, Vn

• Assist Producer in IT Project Management: Timeline, Budgeting• Involved in idea development for mobile application/ web. • Supported on Game Design, UX/UI, Graphic Design and Sound Effects.

• Assist to coordinate projects on marketing plan