Founder
CurrentUseDem project is a brand childe of Russian designer Xenia who has been active within realm of denim design for many years. Having witness the decay of many denim garment, she crated UseDem project as a sustainable way to not only recycle these castaways but take the love one step further and give that denim wear a freshly upcycled makeover. UseDem project target jeans apparel sector. It promotes zero waste concept during the production stage and close the loop of supply chain at retail stage and final consumer.UseDem upcycle production waste, unsold and stocked garment and end-user worn out cloth in to the bags assortment. UseDem works in three directions:1. Consulting. Upcycle production waste with factories and convert stocked, unsold garment in to marketable product with Brands and Retailers.2. Product. Production and sale of product made by denim upcycling.3. Education program. Launch workshops to create a conscious consumer minds in regards to impact of high level of discarded close in fashion industry. Everything what is considered as a Wastage from factory, retail or even your wardrobe is the raw material for UseDem project.usedem.comwechat account : UseDem御丹
