I work from the tactical to the strategic end of user experience and product design, aiming to balance user needs, business goals and the specific contextual and technical constraints.Areas of Expertise: ▶ Information Architecture / Interaction Design (Web, Mobile, Tablet)I am involved in every aspect of analysis and prototyping of the UI for web sites and applications, on desktop or other devices, for key clients of the agency. ▶ User Research, Usability Analysis, Testing, Surveying I have conducted in-field user research with ethnographic techniques and produced appreciated usability reviews for key players in the banking and financial sector.▶ Digital Strategy I worked on the definition of multichannel digital strategies based on touchpoint mapping and measured according to pre-defined KPIs.▶ TeachingI have curated teaching sessions about user experience design methods for internal and external customers and stakeholders.Specialties: information architecture, interaction design, user experience strategy, usability, HCI, user research, multimodal user experience design