I am on a mission to help products making a difference stand out in the market and reach a greater audience. Throughout my career, I've collaborated with diverse clients spanning a wide range of industries, and have worked alongside them to assist them in accomplishing improved product development, advanced product marketing, and enhanced business growth. I'm creative and resourceful, and I specialize in elevating businesses through data-driven decision-making and predictive insights.My educational journey has cultivated in me a passion for continuous learning and an investigative mind. Scrutinizing every intricate detail and thinking laterally while tackling anything, whether products or challenges, comes naturally to me. I also excel at anticipating future challenges and proactively developing strategies to address them. My time at the Indian Institute of Science Research and Education honed my skills and prepared me to dive deep into problems, design experiments, and devise creative solutions. My goal is to leverage my skills to help businesses establish themselves as strong brands, maintain a competitive edge, and optimize their ROI.
Debasmita'S Boutique
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Associate Product ManagerDebasmita'S BoutiqueWest Bengal, India
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Business Development ManagerBayshore Intelligence Solutions Aug 2023 - Dec 2023Kolkata Metropolitan Area, West Bengal, India⦁ Develop and put into action well-rounded strategies for business development to meet sales and revenue goals.⦁ Identify fresh business prospects, markets, and potential clients by conducting thorough market research and analysis.⦁ Negotiate and close complex sales deals, contracts, and partnerships.⦁ Build and nurture relationships with key clients, ensuring they are happy and satisfied with our products or services.⦁ Serve as a trusted partner and guide to clients, providing… Show more ⦁ Develop and put into action well-rounded strategies for business development to meet sales and revenue goals.⦁ Identify fresh business prospects, markets, and potential clients by conducting thorough market research and analysis.⦁ Negotiate and close complex sales deals, contracts, and partnerships.⦁ Build and nurture relationships with key clients, ensuring they are happy and satisfied with our products or services.⦁ Serve as a trusted partner and guide to clients, providing them with the guidance and expertise they need to overcome their challenges and achieve their goals.⦁ Execute successful sales tactics, encompassing pricing, promotional efforts, and product placement.⦁ Help clients stay ahead of the curve by analyzing market trends and competitors to uncover new growth prospects and mitigate potential threats. Show less -
Product EvangelistDebasmita'S Boutique Mar 2023 - Aug 2023Kolkata Metropolitan Area, West Bengal, India● Developed and executed marketing strategies for existing products, expanded customer base by designing effective segmentation of the demographics and developing innovative communication and marketing strategies; resulting in a 50% increase in sales.● Used technical & industry experience to conduct competitive analysis and monitored industry trends to identify opportunities for growth and differentiation.● Coordinated between design, manufacture, QA, and Business Development to create… Show more ● Developed and executed marketing strategies for existing products, expanded customer base by designing effective segmentation of the demographics and developing innovative communication and marketing strategies; resulting in a 50% increase in sales.● Used technical & industry experience to conduct competitive analysis and monitored industry trends to identify opportunities for growth and differentiation.● Coordinated between design, manufacture, QA, and Business Development to create and execute plans that encourage the use of the product by both buyers and sellers. Created strong messaging based on market trends, customer segmentation, and product uniqueness.● Managed the product life cycle - including planning, forecasting, and inventory management.● Managed product launches and promotional campaigns, including email marketing, social media, and advertising. Show less
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Assistant Brand Manager MarketingNews Songoti Jun 2017 - Mar 2023Kolkata, West Bengal, India● Monitored and analyzed marketing performance metrics to identify areas for improvement and make data-driven decisions.● Spearheaded cross-functional team to gain a comprehensive understanding of customer segmentation, and formulated product features and communication strategies aimed at enhancing customer engagement.● Developed advertising briefs for various branding initiatives, including new e-launches and sales events, which outlined product positioning, communication priorities… Show more ● Monitored and analyzed marketing performance metrics to identify areas for improvement and make data-driven decisions.● Spearheaded cross-functional team to gain a comprehensive understanding of customer segmentation, and formulated product features and communication strategies aimed at enhancing customer engagement.● Developed advertising briefs for various branding initiatives, including new e-launches and sales events, which outlined product positioning, communication priorities, target personas, and strategies required to effectively promote these initiatives; grew revenue by over 70%.● Oversaw strategic planning process and executed lifecycle marketing strategies, along with monitoring and analyzing competitor activities, defining key metrics, and developing customer segmentation and brand positioning strategies for our products. Show less -
Content SpecialistBlockchain Australia ™ Feb 2021 - Feb 2023Chandigarh, India● Defined content marketing strategies by conducting user research and developing user personas for new products in the blockchain, crypto, and NFT markets while collaborating with the brand manager and stakeholders on a daily basis, and increased follower count by 50% on Twitter and LinkedIn.● Worked with the product and customer success teams to create and improve the value propositions, messaging strategies, and positioning for the products across all operating units and use cases;… Show more ● Defined content marketing strategies by conducting user research and developing user personas for new products in the blockchain, crypto, and NFT markets while collaborating with the brand manager and stakeholders on a daily basis, and increased follower count by 50% on Twitter and LinkedIn.● Worked with the product and customer success teams to create and improve the value propositions, messaging strategies, and positioning for the products across all operating units and use cases; increased sales by 20%.● Coordinated marketing efforts among various teams, departments, and individuals by creating regulated editorial calendar and structured workflows.● Delegated and managed all daily video/photo assignments to videographers while coordinating with Brand Manager to ensure all media requirements are produced & delivered on schedule. Show less -
Product ManagerOrad Consultancy Jul 2020 - Jan 2021Chandigarh, India● Was in charge of overseeing the entire process of product development from beginning to end, which involves activities such as collecting requirements, determining which requirements should take priority, and creating a clear vision for the product.● Owned and developed the major product (B2C) of the startup end-to-end – a personalized and customized spoken English training platform – throughout the product life-cycle: ideation, requirement gathering & product analysis, defining product… Show more ● Was in charge of overseeing the entire process of product development from beginning to end, which involves activities such as collecting requirements, determining which requirements should take priority, and creating a clear vision for the product.● Owned and developed the major product (B2C) of the startup end-to-end – a personalized and customized spoken English training platform – throughout the product life-cycle: ideation, requirement gathering & product analysis, defining product vision, prototyping, user experience and product design, development, marketing, monitoring, maintenance, and reporting to all stakeholders while maintaining strong relationships within the organization.● Developed a strategic product roadmap for a successful delivery and maintenance of the product while leading a cross-functional team of 4 – product development and editing, design, quality analysis, and trainer management – team size in each department varying between 2 and 18.● Worked with sales and marketing to conduct market research and competitor analysis using methodologies like SWOT, PESTLE, and others for over 15 competing product cases and industry trends to offer solutions which increased revenue by 20%.● Directed the entire operation of hiring content developers and designers and created an aptly skilled team to increase product delivery efficiency by 40%.● Conducted user research, monitored and analyzed user data and feedback to measure the product's effectiveness while conducting A/B testing for the product. Made necessary adjustments to the product and developed suitable go-to-market strategies for long-term success of the product.● Worked with the design and developer teams to build a wireframe for the app version of the product, while ensuring an efficient system for search, documentation, scalability, monitoring, and maintenance. Show less -
Content Strategist And Content WriterBlockchain Australia ™ Jun 2019 - Jun 2020Remote● Wrote, proofread, and edited, 500+ high quality informative and keyword-dense articles, blogs, case studies, press release of various length, web copies, and product descriptions; along with creating blogging strategies for clients from a wide range of industries like blockchain technology, digital marketing, health & medicine, investments, legal, entertainment, food, drinks, gardening, and more.● Conducted thorough market research studies and analyzed findings to create marketing… Show more ● Wrote, proofread, and edited, 500+ high quality informative and keyword-dense articles, blogs, case studies, press release of various length, web copies, and product descriptions; along with creating blogging strategies for clients from a wide range of industries like blockchain technology, digital marketing, health & medicine, investments, legal, entertainment, food, drinks, gardening, and more.● Conducted thorough market research studies and analyzed findings to create marketing strategies for clients based on research on the industry, buyer personas, and competitors and to direct and coordinate marketing activities and policies for promoting products and services.● Analyzed business developments, monitored market trends, and preserved brand integrity by monitoring the consistency and quality of marketing content.● Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles, and mission. Show less -
Freelance BloggerOne Stop Media: Digital Marketing Agency Melbourne, Level Up Pr Agency Jun 2019 - May 2020Chandigarh, India● Specialized in writing keyword-dense blogs, articles, press releases, web content, SEO content, social media content, and outreach blogs for the company and their partners.● Wrote and edited research-based, informative keyword-dense content for the company and its clients from a wide variety of fields including finance, digital marketing, healthcare, lifestyle, gardening, pet food, mattress, cars and trucks, law and investment, blockchain technology, security, and many more.
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Assistant EditorUltadanaga Govt. Spons. Hs Girls' School 2005 - 2020Chandigarh, IndiaI worked with the editor of the school magazine to proofread, edit, and plagiarism-check its content.
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Teacher - Mathematics And EnglishTrais Academy May 2019 - Sep 2019Mohali District, Punjab, India● Worked with kids, teaching them Mathematics and English, and helping them with assignments.● Created comprehensive lesson plans, incorporating various methods of teaching to ensure all students of various grasping capabilities actively engage and understand the materials.● Went through countless previous years question papers and sample papers, and did extensive research on the exams in order to create effective model papers for the aspirants.● Collaborated with colleagues to… Show more ● Worked with kids, teaching them Mathematics and English, and helping them with assignments.● Created comprehensive lesson plans, incorporating various methods of teaching to ensure all students of various grasping capabilities actively engage and understand the materials.● Went through countless previous years question papers and sample papers, and did extensive research on the exams in order to create effective model papers for the aspirants.● Collaborated with colleagues to integrate new activities and allocate effectively the available resources. Show less -
Content Writer And User Experience (Ux) WriterFatbit Technologies Nov 2018 - Feb 2019Sahibzada Ajit Singh Nagar, Punjab, India● Conducted product analysis for the company products (digital turnkey solutions), market research, and competitor analysis to build efficient business models along with marketing strategies for the same, contributing effectively to a higher conversion rate.● Led the construction and reconstruction of certain web pages by developing new wireframes and SEO-friendly, keyword dense content for the same to meet the organization needs and vision.● Wrote well-researched, keyword-dense… Show more ● Conducted product analysis for the company products (digital turnkey solutions), market research, and competitor analysis to build efficient business models along with marketing strategies for the same, contributing effectively to a higher conversion rate.● Led the construction and reconstruction of certain web pages by developing new wireframes and SEO-friendly, keyword dense content for the same to meet the organization needs and vision.● Wrote well-researched, keyword-dense, SEO-friendly, and grammatically sound, content-rich blogs and articles targeting B2B-audience for the content marketing team.● Collaborated with the executive team to define product vision and user experience for smartphone apps, the Marketing and Communications team to review existing content, and the Analytics team to map existing key content, information architecture, and user journeys. Show less -
Marketing Copywriter And Content WriterGrowu Sep 2018 - Nov 2018Panchkula, Haryana, India● Wrote a variety of high-quality keyword-dense SEO-friendly content, including blogs, SM posts, Google business maps description, Google reviews, Google Classified Ads, along with business proposals, white papers, and other official documentations.● Was responsible for creating all copies for videos and digital advertisements for clients from a variety of industries - from restaurants and bars to travel agencies and hardware stores.● Designed and developed complete content for official… Show more ● Wrote a variety of high-quality keyword-dense SEO-friendly content, including blogs, SM posts, Google business maps description, Google reviews, Google Classified Ads, along with business proposals, white papers, and other official documentations.● Was responsible for creating all copies for videos and digital advertisements for clients from a variety of industries - from restaurants and bars to travel agencies and hardware stores.● Designed and developed complete content for official websites of clients, having done extensive research to understand and apply the clients' requirements. Show less -
Spoken English Trainer And Content SpecialistEmerald Education Consultant & Immigration Advisor Apr 2018 - Aug 2018Chandigarh, India● Was responsible for providing spoken English and IELTS training to clients of various ages, educational, and professional backgrounds.● Was responsible for developing the entire lesson plan and content for all the trainers, which I did by conducting extensive user research by putting clients in categories based on their understanding and grasping speed of the English language, and competitor research.● Created marketing materials, including sales collateral, presentations, and website… Show more ● Was responsible for providing spoken English and IELTS training to clients of various ages, educational, and professional backgrounds.● Was responsible for developing the entire lesson plan and content for all the trainers, which I did by conducting extensive user research by putting clients in categories based on their understanding and grasping speed of the English language, and competitor research.● Created marketing materials, including sales collateral, presentations, and website content.● Partnered with the administrative team to create the product roadmap and consumer experience for the organization's training modules.● Conducted demo classes and counseling sessions for potential clients with above 90% conversion success. Show less
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Customer Service AssociateWipro Jul 2017 - Oct 2017Kolkata Metropolitan Area, West Bengal, India● Received communication and process training for dealing with British customers.● Was responsible for understanding customer issues regarding their landline phones, internet connection, and invoices; dealing with them, and helping them with repairments and other grievances.● Communicated company policies in negotiating the deals most suitable for the clients as well as the company. -
Convener - Literary & Debating SocietyIndian Institute Of Science Education And Research (Iiser), Mohali Aug 2014 - May 2016Sahibzada Ajit Singh Nagar, Punjab, India● Revamped the official magazine of the institute into a digital copy, while single-handedly managing collection, editing and publishing articles.● Initiated the first official blog for the college magazine.● Organized debates and group discussions with innovative topics every week by collaborating with club members and the Dean Students.● Organized creative activities representing the club in college fest.● Was responsible for the entire PR campaign and fundraising activities… Show more ● Revamped the official magazine of the institute into a digital copy, while single-handedly managing collection, editing and publishing articles.● Initiated the first official blog for the college magazine.● Organized debates and group discussions with innovative topics every week by collaborating with club members and the Dean Students.● Organized creative activities representing the club in college fest.● Was responsible for the entire PR campaign and fundraising activities on behalf of the club in the college fests.● Gave complete training of Asian Parliamentary debating to the newcomers to the society. Show less -
Research InternIndian Institute Of Science Education And Research (Iiser), Mohali Aug 2012 - Nov 2012Sas Nagar, Punjab, India● Studied the architecture, planning, and design of Chandigarh (the first planned city in India), focusing on Sector 22 buildings.● Determined the correlation between economic background and residential location, and the resource/benefits segregation because of it in the city.
Ushasi Dutta Education Details
Frequently Asked Questions about Ushasi Dutta
What company does Ushasi Dutta work for?
Ushasi Dutta works for Debasmita's Boutique
What is Ushasi Dutta's role at the current company?
Ushasi Dutta's current role is Associate Product Manager.
What schools did Ushasi Dutta attend?
Ushasi Dutta attended Indian Institute Of Science Education And Research (Iiser), Mohali.
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Ushasi Dutta
Student At Indian Institute Of Science Education And Research (Iiser), MohaliChandigarh, India
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