Ushba Khan Email & Phone Number

Punjab, Pakistan

• Promoted to Senior Brand Manager Corolla Umbrella, overseeing both Corolla Sedan (C-SUV) and Corolla Cross (C-SUV).• Leading comprehensive Brand Strategies and initiatives for both models.• Driving integrated marketing campaigns across ATL and BTL platforms.• Managing partnerships with creative and media agencies for impactful execution.• Spearheading future product planning and volume forecasting to align with market dynamics.• Enhancing brand equity through innovative… Show more • Promoted to Senior Brand Manager Corolla Umbrella, overseeing both Corolla Sedan (C-SUV) and Corolla Cross (C-SUV).• Leading comprehensive Brand Strategies and initiatives for both models.• Driving integrated marketing campaigns across ATL and BTL platforms.• Managing partnerships with creative and media agencies for impactful execution.• Spearheading future product planning and volume forecasting to align with market dynamics.• Enhancing brand equity through innovative strategies and customer-centric approaches. Show less

Karāchi, Sindh, Pakistan

• Lead the successful launch of Corolla Cross, Pakistan’s first-ever Locally Manufactured Hybrid Electric Vehicle (HEV) in December 2023, achieving a remarkable 33% Market Share, highest in the C-SUV segment within six months of launch.• Conducted extensive customer profiling and market research, in collaboration with reputable Marketing agencies like Nielsen on Customer Expected Price studies and employing price sensitivity analysis to align product pricing with market… Show more • Lead the successful launch of Corolla Cross, Pakistan’s first-ever Locally Manufactured Hybrid Electric Vehicle (HEV) in December 2023, achieving a remarkable 33% Market Share, highest in the C-SUV segment within six months of launch.• Conducted extensive customer profiling and market research, in collaboration with reputable Marketing agencies like Nielsen on Customer Expected Price studies and employing price sensitivity analysis to align product pricing with market demands.• Managed the production of Television Commercials (TVC) and Key Visuals for effective brand storytelling and consumer engagement in collaboration with external agencies including IAL Saatchi, Manhattan Limited, Echo, Active Media etc.• Managed a budget of PKR 250 Million for all Above-The-Line (ATL) and Below-The-Line (BTL) campaigns for Marketing and Promotional activities, utilizing comprehensive market analysis and pricing strategies amidst fluctuating forex and economic conditions.• Finalized product pricing leveraging real-time assumptions on Forex rates, exchange rate volatility, and economic indicators to optimize profitability and market penetration in collaboration with Toyota Motor Asia Pacific.• Directed multi-channel promotional strategies across Digital Media, Television, Print Media, and collaborated with LinkedIn influencers to maximize reach and engagement.• Implemented Out-of-Home (OOH) campaigns in nationwide cities, enhancing brand visibility and consumer engagement.• Organized high-impact Dealer CEOs and Journalist targeted launch events in PC Bhurban and executed over 5000 test-drives, 1000 roadshows, and corporate drives to drive product awareness and adoption.• Facilitated strategic Sponsorships, Collaborations, and Mall activations, notably in Karachi, Lahore, and Islamabad (KLI), further strengthening brand presence and consumer loyalty. Show less

Pakistan

• Conducted extensive customer profiling and market research, in collaboration with reputable Marketing agencies like Nielsen on Customer Expected Price studies and employing price sensitivity analysis to align product pricing with market demands.• Managed the production of Television Commercials (TVC) and Key Visuals for effective brand storytelling and consumer engagement in collaboration with external agencies including IAL Saatchi, Manhattan Limited, Echo, Active Media etc.

• Managed the launch of Toyota Smart Purchase, Pakistan’s first ever automobile online booking and payment portal. Handled day-to-day operations including coordination with Dealerships and Key Stakeholders.• Handled Color Strategy for the entire Toyota CKD Line-up and devised an applicability chart for phase wise transitions.• Managed the spec selection in Corolla Cross Hybrid Electric in liaison with Toyota Motor Corporation.

Pakistan

Conducted interviews and surveys for a full-fledged research on Demand Forecasting and Management via Quantitative and Qualitative methods of forecasting.Performed Fashion Trend Analysis and analyzing the accuracy of monitoring in the department.

Pakistan

In charge of on-campus activation of Careem Now for instant gratification and acquisition.Handled the SMS campaigns nationally by connecting with the Marketing heads of different provinces.

Analyzed the Brand Visibility of Peek Freans within all the departments of EBM and created an extensive report. Interviewed the Heads of all departments and created a detailed Sustainability Report on their projects. Alongside, also carried out a full-fledged research on CSR projects of Unilever, Procter & Gamble, English Biscuit Manufacturers, Engro and Reckitt Benckiser and presented a report on the repositioning of the tagline of Peek Freans.

Pakistan

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration - Bba, Marketing

Business Administration And Management, General

Business Administration And Management, General