Alexandra Usher Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, Illinois, United States

Greater Chicago Area

• Analyzed survey data to form conclusions about student buying behaviors that will be used in Follett white papers and sales decks
• Communicated with 30+ store managers about purchasing tables for third party vendors at graduation fairs
• Contacted 5 market research companies inquiring about ability, pricing, and timing of conducting a nationwide study

Greater Chicago Area

• Crafted marketing materials for the 2017 fall back to school advertising campaign that are currently displayed in 1700+ campus bookstores nationwide
• Worked with the social media team to enhance the social media presence for strategic B2B accounts on Facebook and Twitter
• Created copy for multiple email campaigns, one of which helped drive up in store and online sales by $10,000
• Conducted consumer research through the implementation of a survey that reached 289 students
• Created the script for a promotional video that will serve as a tutorial of Follett’s Virtual Solutions capabilities and worked with an agency to transfer copy into the animated video

Hinsdale, IL

• Privately trained 6 children which helped strengthen their skills and professionalism on court
• Co-directed USTA tournaments by scheduling court times, mediating disputes between players, and managing logistics for 30 players
• Developed attendance records using excel for billing purposes

Oakbrook, IL

• Provided tennis skills and instruction to children and adults
• Created weekly newsletters that informed members about club tournaments and special events
• Sold merchandise to members as well as prepared monthly billing for all tennis members

Marketing

Liberal Arts & Business, International Marketing