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Global Brand Marketer w past roles in Apparel + Footwear Merchandising, Visual Merchandising, Human Rights - NGO Sector, Seeding, Artist Relations, Digital Marketing, eComm, Product Storytelling, Communication, Art Curation, Social-Creative Content, CRM, Sales, Photo-Video, and Community Building.
Tibet Film Festival
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Tibet Film FestivalUnited Kingdom
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Community MarketingTibet Film Festival Sep 2024 - Present
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Brand Marketing Coordinator, Jansport Global & Eastpak Nora, A Vf CompanyJansport Jan 2024 - Jul 2024Denver, Colorado, Us -
Associate Merchant, Men'S Apparel & HttTimberland, A Vf Company Feb 2022 - Jan 2024Stratham, Nh, Us● Assisting North American apparel line of F23 thru F24 seasons● Samples & Digital Asset Management of F22 thru S24 of pinnacle collab pieces, mainline and outlet● Co-Creating / providing Go-To-Market tools for Sales Team since S22● Liaise ad-hoc NY Marketplace visits w Design Team -
Associate Merchant, Men’S & Kid’S Casual/Outdoor Footwear & HttTimberland, A Vf Company Apr 2021 - Feb 2022Stratham, Nh, Us
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Visual MerchandiserThe North Face, A Vf Company Nov 2019 - Mar 2021Denver, Colorado, UsCollaborating with TNF-NYC Flagship Visual Team to emulate life & color at our Midtown hub● Identifies KPIs to recommend ways to maximize sales & minimize indecisive clientele● Assists Store Management and the Merchandising Coordinator with the installation and setup of the monthly windows and in store focus● Aids Store Management and the Merchandising Coordinator with the seasonal floor set changes.● Follows up weekly with the Merchandising Coordinator on the status of ongoing merchandising projects● Ensures that the visual merchandising collateral is received at the store and communicates any issues with the Merchandising Coordinator● Maintains the Visual Merchandising supply area in a neat and efficient manner● Will perform these and other duties as assigned, including selling as scheduled and providing customers with assistance as needed● Assists the Merchandising Coordinator and the Store Manager in training the staff on the merchandising standards -
Digital Merchandising Coordinator / Gallery AssistantStudents For A Free Tibet Oct 2019 - Feb 2021New York, Ny, Us● Led eComm site digital marketing & logistical operations, launched Dec. ’19 *200+ Orders ll $8.3K Net ( - discount/returns) ll $44.19 ADS ● Analyzed current fashion/buying circulation to optimize UX & organic online traffic-to-conversion strategy*1.85% Traffic Conversion ll 4.07% Reach Checkout ll 8.53% Add to Cart ll 11.34% Return Rate ll Based on 9785 Sessions● Captured, edited & managed digital assets-libraries in photography for marketing-- Aligned product story telling to social content strategy● Streamlined all inventory & POS for our US headquarters-distribution to a singular database-- Set pricing, shipping & packaging costs/materials... handwritten notes with every order● Assigned as assistant to Art for Tibet Director, aiding digital marketing assets & operations for benefit exhibition at Gallery 8 ll Harlem, NY-- Reviewed web page design, content, and functionality for clarity, consistency, and ease of use--- Gallery featured honorary chairpeople & renowned activists/artists such as Shepard Fairey (@obeygiant), Cey Adams (Founding Creative Director of Def Jam Records), Marie-Dolma Chophel and Robert Thurman, silent auction net $50K+ ll Art for Tibet -
Media & Communications InternStudents For A Free Tibet Jul 2019 - Sep 2019New York, Ny, UsContently Creating at our Global HQ in NYC to advocate nonviolent action and human rights worldwide through youth empowerment. ● Led various projects supporting the social calendar-- yielding highest organic results in SFT’s 25 year history● Assigned as Staff Photographer● Related work immediately impacted & supplemented revenue over $100K, increased events attendance by 30% and grew over 600K in organic reach, views & engagement● Assisted ad-hoc drafting of social media campaign strategy/copy & press release statements-- Supported social media account management in content creation, copy and post
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Sales Associate (Nyc & Aus)Oakley Jun 2015 - May 2019Foothill Ranch, Ca, UsSeasonal at Times Square (originally Soho site on Prince St) during undergrad and Brisbane Intl Airport, Australia while playing baseball abroad during gap year Sept ‘18 - Mar ‘19● Generated $200K in sales revenue over 14 cumulative months● Established consistent positive client relationships & retainment in a high traffic environment● Adapted to diverse clientele demographics of Times Sq & Australian market to optimize sales tactics● Maximized best selling product exposure as in-store visual merchandiser● Advocated Oakley & Ray-Ban tech to clients in their native Italian and Spanish language -
Marketing Coordinator: Ski & SnowboardUniversity At Albany, Suny Aug 2015 - May 2018Albany, N.Y., UsStudent Eboard for UAlbany Ski & Snowboard Club, largest active club on campus● Fostered CRM strategies, grew annual paid membership from 50 to 90 members (80%)● Accumulated $140K in ski pass sales, increased annual revenue from $36K to $54K (50%) ● Allocated $40K in funding to club ops, increased annual funding from $4K to $20K (400%) ● Provided admin support to expense reports & invoicing, planning events and travel logistics● Data-captured 1000+ email recipients & wrote weekly newsletters for CRM growth ● Managed & analyzed social media from ’17-18, increased organic following from 100 to 600 (500%) ● Implemented first annual student discount with local ski shop, Play It Again Sports in Latham, NY● Captivated brand recognition by local business outreach, apparel, media & PPT presentations -
Game Day Ops & Facilities Supervisor: AthleticsUniversity At Albany, Suny Mar 2015 - May 2018Albany, N.Y., UsAssistant to the Game Day Ops & Facility Directors for UAlbany division one athletic program● Supervised event staff during athletic events● Supported pregame thru postgame coordination in fan engagement & safety operations● Participated in tailgate & halftime promotional setups at football, basketball and lacrosse events ● Served as welcome liaison to officiating crews & visiting teams● Distributed necessary ticket, parking and press credentials to correlating patrons
Urgen Sherpa Skills
Urgen Sherpa Education Details
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University At AlbanyCommunication (Marketing Concentration) ‣ 🇮🇹 Italian Minor -
St. Francis Preparatory High School
Frequently Asked Questions about Urgen Sherpa
What company does Urgen Sherpa work for?
Urgen Sherpa works for Tibet Film Festival
What is Urgen Sherpa's role at the current company?
Urgen Sherpa's current role is Community Marketing @ Tibet Film Festival l ex. JanSport, Timberland, The North Face.
What is Urgen Sherpa's email address?
Urgen Sherpa's email address is us****@****any.edu
What is Urgen Sherpa's direct phone number?
Urgen Sherpa's direct phone number is (518) 442*****
What schools did Urgen Sherpa attend?
Urgen Sherpa attended University At Albany, St. Francis Preparatory High School.
What are some of Urgen Sherpa's interests?
Urgen Sherpa has interest in Classic Rock, Traveling, Video Editing, Snowboarding, Baseball, Foreign Languages, Tennis, Golf.
What skills is Urgen Sherpa known for?
Urgen Sherpa has skills like Teamwork, Event Planning, Marketing, Microsoft Office, Microsoft Excel, Powerpoint, Customer Service, Sales, Social Media Marketing, Management, Snowboarding, Public Speaking.
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