FINANCIALLY AND OPERATIONALLY DRIVEN PROFESSIONAL with 12 years of progressive experience with a leading exchange company in their Marketing and Human Resource function. Background demonstrates success in developing and spearheading business development initiatives across Sindh and Punjab regions while simultaneously managing the Human Resource side of the organization as well. Respected for demonstrating good judgment and integrity while maintaining strong working relationships with key stakeholders and influencing executive teams; known for communicating business imperatives at all levels.===AREAS OF EXPERTISE===➠Business Development & Expansion➠Strategy Development➠End-to-End Campaign Management ➠Staff Leadership & Development➠Regulatory Reporting➠Continuous Process Improvement➠Resource & Payroll Management➠Best Practices & Operational Procedures➠Employee Engagement===CAREER HIGHLIGHTS===o Devised and executed business development strategies which increased the market share of the company by 16% and grew the branch network by 25% over tenure.o Spearheaded the projects to operationalize partnerships with Western Union and MoneyGram to enhance home remittances from overseas Pakistanis. o Credited for designing all marketing campaigns in-house independently and delivering the targeted results. o Introduced enhanced customer due diligence protocols in the company that later were adopted country wide.o Revamped and automated the entire Human Resource Operations which brought more efficiency in the day to day operations. o Streamlined the staff hiring procedures which reduced the on-boarding time from one month to five days.