Usman Ansar Email & Phone Number

Lahore, Punjab, Pakistan

As the Sales & Digital Marketing Lead at Noor Resin Industry, I managed a dynamic portfolio of responsibilities aimed at driving sales growth and enhancing the company's online presence. Here's a summary of my work experience in this role:Sales Strategy Development: I spearheaded the development and implementation of sales strategies to meet revenue targets and expand our customer base. This involved analyzing market trends, identifying target demographics, and devising effective sales tactics.Digital Marketing Campaigns: I led digital marketing initiatives to promote our products and services online. This included managing social media accounts, creating and optimizing digital ads, and executing email marketing campaigns to generate leads and increase brand awareness.Content Creation and Management: I was responsible for creating engaging content for various digital platforms, including website content, blog posts, social media updates, and email newsletters. I also oversaw content distribution and ensured consistency in messaging across all channels.Analytics and Performance Tracking: I utilized various analytics tools to track and measure the performance of our sales and marketing efforts. This involved analyzing key metrics such as website traffic, conversion rates, and customer engagement to identify areas for improvement and optimization.Team Collaboration: I collaborated closely with the sales team to align sales and marketing efforts and ensure a cohesive approach to customer acquisition and retention. This involved regular communication, sharing insights, and coordinating on joint initiatives.Continuous Learning and Improvement: I stayed up-to-date with the latest trends and best practices in sales and digital marketing, attending industry conferences, participating in online courses, and networking with peers to continuously improve our strategies and tactics.

Sindh Karachi, Pakistan

Leveraged expertise in digital marketing strategies to drive online growth and enhance brand visibility for www.kamadi.pk, an e-commerce platform specializing in Kamadi Business & Industrial Products Online Store - Pakistan's Largest Online B2B & B2C Marketplace.• Developed and implemented digital marketing strategies to increase website traffic, conversion rates, and revenue.• Conducted thorough market research and competitor analysis to identify growth opportunities.• Managed and optimized digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, and Instagram.• Utilized SEO techniques to improve website ranking and visibility on search engines.• Created engaging content for social media channels, email newsletters, and blog posts to increase brand awareness and engagement.• Monitored key performance metrics and provided actionable insights to drive continuous improvement.• Collaborated with cross-functional teams to align marketing efforts with business objectives and initiatives.

Lahore, Punjab, Pakistan

Spearheaded strategic initiatives to drive growth and market expansion for Silver Star Paint, a leading player in the paint industry.• Conducted in-depth market analysis to identify growth opportunities and emerging trends.• Cultivated and nurtured relationships with key clients, architects, contractors, and distributors.• Achieved and exceeded sales targets through effective negotiation and deal closure.• Led the development and successful launch of new products into the market.• Executed marketing campaigns and promotional activities to increase brand awareness.• Monitored competitors' activities and recommended strategies to maintain a competitive edge.• Provided leadership and guidance to a team of sales and marketing professionals.💼 Achievements:• Consistently exceeded sales targets, contributing to a significant increase in revenue.• Successfully launched multiple new products, resulting in expanded market presence.• Developed and implemented innovative marketing strategies, resulting in improved brand visibility and customer engagement.

Karachi, Hyderabad & Sukkur Region

Karachi

Business Market. Reverse osmosis (RO), Ultra filtration treatment plant , Waste Water Recovery Plants.Deionizers, degasifiers, Membrane cleaning Systems,Communities Water Filtration system, Fire Fighting System.New market development & Responsible for achieving revenue targets from the territory.Proposal submission, Negotiation, order finalisation and payment terms and condition, MOU's.Develop short and long term sales goals for company products. Lead the development and delivery of commercial proposals and customer presentations.Use technical skills to evaluate site and project scope details and gather field data as required by the engineering team.Develop leads, prepare target account lists, and conduct sales calls at industrial plant locations.Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.Develop a schedule for project completion that effectively allocates the resources to the activitiesReview the project schedule with senior management and all other staff that will be affected by the project activities; revise the schedule as required.

Karachi

Determining, negotiating and agreeing in-house quality procedures, standards and/or specifications. Participates in design of call monitoring formats and quality standards.Performs call monitoring and provides trend data to site management team.Uses quality monitoring data management system to compile and track performance at team and individual level.Monitors email customer contacts.Participates in customer and client listening programs to identify customer needs and expectations.Provides actionable data to various internal support groups as

Karachi, Lahore, Faisalabad

Provide sales and marketing management of products produced in our Textile Binder, Paints Acrylics & PVA’s, and Construction Water proofing chemicals, Wood Glue for manufacturing industries.Forecast industry needs and trends and provide guidance on product R&D efforts based on forecasts-Work with the corporate procurement team to manage supply chain optimization and cost reduction strategies.Develop new accounts to meet and exceed agreed sales targetsCo-develop the Sales Plan and ensure it is fully implemented on time.Research specific markets and make contact with potential customers to introduce products and solutionsWork with the company's technical support function to provide appropriate customer solutions.Continually try to improve and develop business performance within the constraints of legislation, fuel costs and rising environmental pressures.Use associated information systems to coordinate and control the order cycle.Develop business by gaining new contracts, analysing logistical problems and producing new solutions.

Master'S Degree, Economics, A

Master Of Business Administration (Mba), Business, Management, Marketing, And Related Support Services, 3.5 Gpa