I've been instrumental in driving growth through innovative paid advertising strategies as a Senior PPC Manager. Managing a budget exceeding €1 million in 2023, I achieved a 12% TACOS, overseeing campaigns not only on Amazon but also on platforms like TikTok and Google Ads. I strategized effectively for major events such as Prime Day, Black Friday, and Cyber Monday, significantly enhancing sales performance.My role encompassed closely monitoring growth projections and KPIs across SKUs, brands, and portfolios, ensuring informed decision-making and continuous enhancement of our advertising efforts. I took pride in mentoring new members of the PPC team, implementing streamlined processes, and conducting training sessions on advanced strategies, including the integration of tools like SKAI (Kenshoo), Pacvue, and Pixel Me. Task management was efficiently handled through ASANA and ClickUp, while Power BI dashboards provided valuable insights for data-driven optimizations. I guided a team of interns and junior specialists, emphasizing their professional growth through comprehensive training and performance evaluations. By focusing on ACOS and TACOS optimization, I ensured efficient ad spend and maximized ROI. I excelled in resolving complex account challenges and crafting strategies grounded in thorough data analysis. My proactive approach to keeping abreast of the latest Amazon advertising trends consistently positioned our strategies ahead of the curve.Throughout my career, I've been recognized for my leadership, strategic foresight, and contributions to driving advertising success and team development. My commitment to delivering excellence and achieving measurable results has consistently yielded outstanding outcomes for both clients and organizations.Feel free to adjust this version to better reflect your personal style and emphasize specific achievements that resonate most with your professional journey.
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Senior Web DeveloperHywiz TechnologiesUnited States -
Ceo At Ub Empire Company | Driving Ecommerce ExcellenceUb Empire Nov 2023 - PresentHouston, Texas, United StatesAbout UB Empire:Founded in October 2023, UB Empire specializes in eCommerce services designed to boost your online presence and sales. From website development to digital marketing, we're here to help businesses of all sizes succeed in the digital marketplace.What We Offer:Comprehensive eCommerce Solutions: We offer a full spectrum of eCommerce services, including website development, digital marketing, SEO optimization, and more.Innovative Strategies: We specialize in crafting innovative strategies that drive online sales, improve conversion rates, and elevate brand visibility.Customer-Centric Approach: We prioritize understanding our clients' unique needs and delivering personalized solutions that exceed expectations.Continuous Growth and Adaptation: In a rapidly evolving digital landscape, we stay ahead by continuously adapting to new trends and technologies to ensure our clients' success.Why Choose UB Empire Company:Expertise and Experience: With years of experience in eCommerce, we bring deep industry knowledge and proven success in helping businesses thrive online.Passion for Innovation: We are passionate about leveraging the latest technologies and strategies to deliver measurable results for our clients.Commitment to Excellence: We are dedicated to excellence in everything we do, from strategy development to implementation and ongoing support.
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Senior Ppc ManagerPham Ecom Corporation Feb 2022 - PresentUnited StatesAs Senior PPC Manager, I lead Amazon's paid advertising efforts and manage campaigns on TikTok, Google Ads, and more. My leadership is key in shaping the company's advertising strategy and driving performance.Key Responsibilities and Achievements:• Strategic Leadership: Created and implemented Amazon advertising strategies to maximize ROI and extended them to other platforms.• Sales Event Strategies: Planned strategies for Prime Day, Black Friday, and Cyber Monday, significantly boosting Amazon sales.• Performance Monitoring: Track growth forecasts and KPIs at SKU, brand, and portfolio levels on Amazon, making data-driven decisions.• Team Development: Train new PPC team members, setting up onboarding processes for efficiency. Conduct training on new strategies, SKAI, and major sales events.• Tool Implementation: Introduced SKAI (Kenshoo) and Pixel Me tools, improving Amazon and Google advertising. Lead SKAI training sessions to ensure team expertise. Also using Pacvue for some brands.• Data Analysis: Analyze CM2 and CM3 figures using Saras Analytics to ensure SKU-level profitability.• Stakeholder Collaboration: Work closely with stakeholders to meet objectives, driving continuous improvement and innovation.• Process Management: Manage onboarding and off-boarding with Quartile for smooth transitions and operational efficiency.• New Learning and Testing: Test new advertising strategies and share insights with the team through training sessions.Impact:Manage €1 Million in ad spend with a 13% TACOS in 2023.Drive Amazon advertising success and build a high-performing team.My strategic vision, optimization skills, and mentoring contribute to significant company growth.Leading these efforts at Mantaro Brands, I help drive significant growth in our Amazon advertising and develop a strong, effective team. My role is crucial in achieving business goals and fostering a culture of continuous improvement and innovation.
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Amazon Wholesale ManagerTuba Emporium Feb 2022 - Jan 2023South AfricaHey there! I'm passionate about maximizing sales and efficiency on Amazon as the Wholesale Manager at Tuba Emporium. My role revolves around making sure our products shine bright, reach more customers, and run smoothly behind the scenes.What I Do:Boosting Sales: I craft strategies to make our products more visible and attractive to shoppers on Amazon.Managing Inventory: I keep a close eye on our inventory levels to ensure we have enough stock without overdoing it.Building Relationships: I love connecting with our suppliers to negotiate the best deals and ensure we have products available when our customers need them.Making Things Flow: Coordinating shipping and logistics is crucial to delivering our products swiftly and keeping customers happy.Analyzing Data: I dive into sales numbers and trends to find ways to improve how we do things and grow even more.Mastering Amazon: Understanding how Amazon works inside and out helps me optimize our product listings and get them noticed by more people.Leading Teams: I enjoy leading my team to success, helping them grow and achieve our goals together.Skills & Strengths:I've successfully managed Amazon wholesale operations, increasing sales and profitability.I'm great at optimizing product listings, managing inventory effectively, and negotiating with suppliers.Analyzing data to find opportunities for improvement and growth is where I shine.I'm always thinking strategically to ensure we operate efficiently and profitably.Communication and leadership are key strengths of mine, helping me collaborate effectively and lead my team to success.
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Ecommerce Advertising Manager At Extreme CommerceExtream Commerce Feb 2022 - Jan 2023Lahore, Punjab, PakistanAs the Amazon Advertising Manager at Extreme Commerce, I drive significant sales growth through strategic Amazon advertising efforts. My role involves developing and implementing comprehensive ad strategies to boost visibility and sales, creating and optimizing Sponsored Products, Brands, and Display ad campaigns, and conducting keyword research to identify high-performing keywords and optimize listings. I use advanced targeting options to reach relevant shoppers and maximize conversions, monitor ad performance using analytics tools to track key metrics, and make data-driven optimizations. I efficiently manage ad budgets to achieve optimal outcomes and perform A/B testing on ad creatives, headlines, and targeting strategies for effectiveness. Staying updated on Amazon advertising trends and competitor activities is essential, and I provide detailed performance reports with actionable insights.Qualifications:Proven experience in Amazon advertising with a track record of sales growth.Proficiency in Amazon Advertising Console.Strong analytical and project management skills.Creative ad creation and effective listing optimization.Excellent communication and teamwork abilities.
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Digital Marketing OfficerSt Solutions Feb 2017 - May 2021PakistanI excelled in overseeing and refining Facebook advertising campaigns to elevate brand visibility, foster engagement, and drive conversions for our clients. Here are my main responsibilities:Campaign Development: I devised and implemented thorough Facebook advertising strategies, customized to align with specific business goals.Ad Design: I crafted eye-catching ad visuals and persuasive copy to attract the target audience and prompt them to take action.Audience Segmentation: I used advanced targeting methods, such as custom audiences and lookalike audiences, to reach the most relevant users.Performance Tracking: I continuously monitored campaign performance with Facebook Ads Manager and other analytic tools, focusing on key metrics to optimize results.A/B Experimentation: I performed A/B tests on different aspects of the ads, including creatives, copy, and targeting, to find the most effective combinations for maximizing ROI.Budget Allocation: I efficiently managed ad budgets, ensuring resources were allocated in the best way to achieve optimal outcomes.Analytical Reporting: I provided detailed reports and insights on campaign performance, along with recommendations for future improvements.My proficiency in Facebook advertising played a crucial role in boosting our clients' online presence, driving substantial traffic, and generating leads. The success of our digital marketing initiatives was largely due to my ability to create and optimize high-performing ads.Skill Set:Facebook Advertising StrategyAd Design and CopywritingAudience SegmentationCampaign Performance OptimizationA/B TestingBudget Allocation and ManagementAnalytical Performance Reporting
Usman Bashir Education Details
Frequently Asked Questions about Usman Bashir
What company does Usman Bashir work for?
Usman Bashir works for Hywiz Technologies
What is Usman Bashir's role at the current company?
Usman Bashir's current role is Senior Web Developer.
What schools did Usman Bashir attend?
Usman Bashir attended Bahauddin Zakariya University (Bzu).
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Usman Bashir
Lead Software Engineer @Folio3 | Oracle | Netsuite | Erp Developer Technical Consultant | Javascript | Typescript | React | Node Js | Sql | Nosql | Nest Js | FullstackKarāchi -
Usman Bashir
Lahore District
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