• Responsible for leading and managing new Start Ups with Business & Marketing Strategies.• Preparation of Marketing Strategy for various Brands.• Digital Marketing Strategy & Execution of multiple brands to increase digital footprint.• Brand Development through various Marketing Channels.• Preparation of Business Proposals and Presentations for Senior Management & Investors.• Lead a Telecom Digital Project with the core responsibility of designing, implementation & Business Intelligence reporting from research to Commercial Kick Off.• Preparation of Commercial Strategy for various brands.• Development & Execution of Marketing Campaigns across multiple channels.• Development of Insightful Reporting Systems for detailed Analysis and KPIs for various projects.• Crafting Innovative Digital Campaigns through Market Research and Analysis.• Research based Insights to add value to the Commercial Campaigns.• Analysis of Data & requirements as per Business, Technical & Commercial requirements.• Supporting Brands to develop their Commercial Budgets to achieve objectives

• Assist in business planning and forecasting within Commercial Division – which includes market estimation, Voice / VAS usage and Revenue, ARPU, AMPU, Gross Adds, Net Adds, Churn, Winback, CoS, Marketing Budget.• Define and implement internal reporting system to support the Commercial department’s reporting needs on products, services and new campaign launches.• Assist in crafting Commercial strategy; communicate road maps and targets to Commercial Teams (Sales, Marketing, Retention & Loyalty teams).• Presentation of Industry trends, promotions & analysis to Management.• Involved in Strategic and Business Planning for Sales and Marketing Teams based on external and internal drivers to achieve organization’s objectives and targets.• Commercial member of the EDWH - IBM implementation Team with focus on implementing a state of art infrastructure for furnishing accurate and timely visibility of organization wide KPIs via comprehensive analysis, reports and dashboards.• Managed and improved Below-the-line (BTL) micro-segmented informational and cross-sell/up-sell marketing campaigns to maximise the Voice and VAS products with zero Marketing Spend.• Development of detailed reporting which includes product reporting, Major KPI reporting, trend analysis and ad-hoc reporting.• Monthly management dashboards, presentations and variance analysis.• Post Campaign ROI’s / Analysis of launched marketing campaigns and products.• Assist in the preparation and requirement gathering of Commercial Budget and Strategy by liaising with all the Commercial Teams to develop business plans, targets and budgets.• Support Commercial and Financial Planning Teams during the Monthly Performance Review of the organisation by post campaign analysis, revenue trend analysis and weekly performance reports of Voice and VAS products.• Coordinate and support (POC) the Commercial Division with audit requirements, reporting and respond to audit observations & rectifications within timelines.

• Leading the Data Migration Team (Extraction, Migration) Databases and Quality Assurance.• Responsible for designing & implementing processes to achieve end user requirements. • Validate and review Data Migration with users to obtain sign-off. • Deal with the analysis and the configuration of business processes.• Documentation processes of DB Team and QA in form of Workflows, Checklists and SOP's to minimize inaccuracies and gaps in the migration process. • Create or assist in the production of functional specifications.• Responsible for Migration Team of delivery dates, key milestones, issues and status.• Responsible for the generation of Weekly Reports including Extraction, Migration Summary, Quality Management Reports; to ensure KPI's are met including verification and validating any system implementations done by the DB and QA.• Working with the Business Analysis and Business Development Division of the organisation to do scope analysis of the new implementations and development processes.

• Defining project scope, goals and deliverables that support business goals in collaboration with senior management and clients.• Developing full-scale web specifications and associated communications documents.• Effectively communicating project expectations to team members and stakeholders in a timely and clear fashion.• Analysis, requirement gathering and liaising with stakeholders on an ongoing basis.• Delegating tasks and responsibilities to appropriate personnel.• Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.• Identifying and resolving issues and conflicts within the team.• Planning and scheduling timelines and milestones using appropriate tools.• Tracking milestones and deliverables.• Provide recommendations to redesign/enhance the features cost-effectively.• Planning, designing, implementing and monitoring software and web solutions with the support of IT team.• Develop and edit product documentation, presentation and other collateral material.

• Writing specifications for different web based website solutions.• Maintaining and updating of company and clients websites.• Support and updating of client databases.• Evaluate programming work to ensure timely completion of the deliverables.• Prepare task completion reports according to the user requirements following the guidelines.• Management of company’s server and all client web domains.• Generating various website error reports and troubleshooting.• Responsible for overall resolution of IT related issues within the organisation.