Data-Driven Content Strategist
• Led data-driven content strategies, optimizing content across multiple channels using performance metrics.• Analyzed traffic and user behavior, driving a 30% increase in organic traffic and a 20% rise in leads within 6 months.• Leveraged Google Analytics to extract actionable insights and built dashboards to monitor campaign effectiveness in real time.• Managed a team of 5 content creators, applying project management techniques to boost productivity and content quality.• Collaborated with the marketing team to conduct A/B tests, refining content strategies for better engagement and conversion rates.