Usman Iqbal Email and Phone Number
Driven by a passion for continuous learning and personal growth, I thrive in the dynamic field of digital marketing. At Faysal Bank Pakistan, I specialize in app marketing for our prominent payments app, lead generation across diverse banking products, and the development of comprehensive social media communication strategies.Before my current role, I managed a spectrum of digital channels, combining paid marketing and organic strategies to achieve optimal results. I approach each challenge with readiness and dedication, consistently delivering projects within t
Faysal Bank Limited
View- Website:
- faysalbank.com
- Employees:
- 4303
-
Assistant Manager Digital MarketingFaysal Bank Limited Aug 2023 - PresentDrove 25% growth in new customer acquisition by leveraging data analytics to target high-potential segments.• Achieved a 15% reduction in churn rate for Faysal DigibankApp and Digimall by designing and implementing a targeted retention program with personalized offers, resulting in improved loyalty• Implemented targeted strategies aimed at high-average-value customers, resulting in a significant 10% increase in customer lifetime value (CLV)• Orchestrated referral programs resulting in a remarkable 30% growth in referral- generated leads, contributing to overall brand growth and visibility.• Proven expertise in media buying, optimizing ad spend, and reducing CAC by 10%• Led successful campaigns resulting in a 130% growth in credit card and liability product portfolios.• Maximized brand visibility through PPC, and SEO consistently delivering results.• Collaborated with creative teams to ensure visually compelling concepts aligned with brand guidelines.• Led campaigns with A/B testing, improving conversion rates (increase by 20%) and ROI.• Utilized Looker Studio to create real-time dashboards and provide actionable insights for media buying strategies.• Achieving a prosperous product launch, from strategic planning to flawless execution, encompassing innovative ideas and strategic media procurement, such as the World Debit Card and Mubarak Safar Savings Account -
Digital Marketing OfficerFaysal Bank Limited Aug 2022 - Present -
Digital Marketing ExecutiveBrandh2O Pvt Ltd Mar 2021 - May 2022Pakistan• Directing performance marketing initiatives, including lead generation campaigns, to drive customer acquisition and revenue growth.• Leading media planning efforts to optimize ad spend and maximize ROI across digital channels. Developing and executing comprehensive social media strategies to increase brand visibility and engagement.• Managing a dynamic social media content calendar using Gantt charts for meticulous planning and scheduling.• Exceeding SEO link building goals, consistently achieving 100+ links per month to boost organic visibility.• Conducting in-depth competitor website evaluations to integrate best practices into our marketing strategies for optimal performance.• Crafting effective title tags, meta descriptions, and incorporating relevant links to optimize SEO performance.• Managing both on-site and off-site SEO strategies for diverse company clients to enhance their online presence and search engine rankings. -
Internship In K-Electric Recruitment DriveK-Electric Dec 2020 - Mar 2021PakistanAssigned to arrange and file 3600 CVS• Making an online Data base through Google form• Data entry• Conduction of test and interview• Preparing daily statistics on Excel -
Internship In National Bank Of Pakistan (Marketing Department)National Bank Of Pakistan Jun 2020 - Sep 2020Pakistan -
Director Corporate AffairsZabmun Jan 2018 - Jan 2019PakistanResponsible for the bringing Sponsorship for thebiggest event• Recruit, manage and monitor the performance ofthe Members• Plan, develop and implement strategies for themeeting with the Sponsors• Monitor and report on relevant activities
Usman Iqbal Education Details
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Cordoba CollageBusiness/Commerce, General -
Business/Commerce, General
Frequently Asked Questions about Usman Iqbal
What company does Usman Iqbal work for?
Usman Iqbal works for Faysal Bank Limited
What is Usman Iqbal's role at the current company?
Usman Iqbal's current role is Assistant Digital & Growth Marketing Manager @ Faysal Bank | Performance & Paid Media | E-commerce | Customer Acquisition | App Performance Specialist".
What schools did Usman Iqbal attend?
Usman Iqbal attended Shaheed Zulfikar Ali Bhutto Institute Of Science And Technology, Cordoba Collage, Beaconhouse.
Who are Usman Iqbal's colleagues?
Usman Iqbal's colleagues are Ershad Alam, Hafiz Ansar Hussain, Usman Manu, Sarah Akram, Saqlain M., Mohammad Ahmed Khan, Muhammad Annas.
Not the Usman Iqbal you were looking for?
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Usman Iqbal
Software Developer With 8+ Years Experience In Nodejs, Reactjs, Angular, Angular Js, JavascriptIslāmābād, Pakistan -
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2msn.com, nbp.com.pk
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