At Groovrick, we fuse artistry with tech—think GenAI, Web3, and low/no code—to create experiences that aren’t just seen but felt. We are the secret sauce for daring startups and industry giants, blending strategy, design, and development into full-stack masterpieces. From crafting iconic brands to building game-changing platforms and apps, turning bold visions into digital realities that captivate and convert.• Built & Scaled: Founded Groovrick, evolving it into a premier full-cycle creative company specializing in design, product development, creative, Web3, and Generative AI. Successfully bootstrapped and self-funded from inception.• Project Leadership: Directed over 150 projects for global brands and innovative startups, delivering cutting-edge solutions across branding, web, apps, products and platforms, while setting new industry standards.• Revenue Impact: Generated over $100 million in revenue impact and fundraising for clients through innovative strategies and breakthrough creative solutions.• Team Management: Built and led a diverse team of 40+ in-house creatives and technologists, cultivating a culture of excellence and collaboration with a global roster of 150+ top talents utilizing gig economy models.• Business Development: Spearheaded enrollment of 30+ global projects, generating $650,000 in revenue; later built a high-performing sales and marketing team to sustain growth and drive continuous client acquisition to 100+ projects.

Leading the integration of GenAI, low/no code tech, immersive technologies (AR/VR), and Web3 into innovative projects, delivering transformative digital experiences for global clients. Spearheading next-gen product development, driving innovation, and fostering partnerships with tech ecosystems that are shaping the future of creative technologies.

A futuristic 3D/VR content creation studio building immersive experiences for the metaverse and beyond.Currently a stealth start-up

Converging the next wave of users into web3, AI and P2E gaming.Spearheading creative and immersive brand experience for the decentralized future.Closed now. Pakistan had been quite challenging in terms of Web3 compliance.

Identifying untapped creative value pools within organizations, modern startups and web3 projects.Catalyzing growth and digital maturity by teaming up with C-levels on a creative direction to devise pathways and build immersive digital experiences.Driving BEV's over all digital experience.

- Drove visionary projects aligned with the nation’s long-term vision and royal decree’s reform plans, collaborating with teams to manage high-stakes operations and liaising with international enterprises to drive innovative outcomes at foundational stage. -Oversaw engineering and maintenance projects, ensuring seamless execution across digital transformation and cybersecurity efforts, ensuring adherence to high-quality standards.- Managed outsourced projects, enforcing rigorous standards and compliance with engineering codes to guarantee top-quality delivery.- Enhanced engineering practices and operational efficiency through advanced research, project management methodologies, and automation tools.

-Drove Sales Growth: Led initiatives to boost sales in emerging markets, securing repeat business across major security systems and electrical projects.-Competitive Strategy: Collaborated with marketing to create market plans and execute campaigns, outpacing competitors in high-tech infrastructure.-Innovated Solutions: Enhanced technologies in security systems and access control through research, improving project outcomes.-Trend Analysis: Analyzed market trends to guide R&D strategies, advancing mega engineering projects.