• Develop the SEO strategy for Snapthat Inc, focusing on growing organic, high converting traffic• Manage content creation for Snapthat's site which involves management of 8 freelancers to produce high quality content• Collaborate cross-functionally to develop content to best fit the needs of each channel while still maintaining strong organic rankings (organic/paid social, PR, newsletter, display, SEM)• Focus on experimentation in areas such as CTR%, rank, on-page engagement & conversion to maximize the ROI of content• Keyword research to ensure content published will have highest opportunity to rank and drive organic traffic• Launch and manage Ad-campaigns with Google, Facebook, Instagram & other platforms

• Digital Marketing strategy planning• Optimize copy and landing pages for search engine marketing• Perform ongoing keyword discovery, expansion and optimization• Research and implement search engine optimization recommendations• Research and analyze competitor advertising links• Develop and implement link building strategy• Work with the development team to ensure SEO best practices are properly implemented on newly developed code• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords• Optimize the website to improve user experience and website functionality with the underlying goal of increasing conversions• Planning and executing occasion-based, as well as seasonal collection launch digital campaigns • Improving website organic traffic with SEO• Developing and implementing campaigns for SEM, Display Advertising and Search Engine Optimization.• Coordinating with PR and Bloggers to execute digital campaigns