Roles and Responsibilities- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.- Work with creative and marketing teams to test strategies and innovation.- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

In this role, I am well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) I am also analytical and good with numbers. My goal is to ensure our online marketing efforts have the highest possible return on investment (ROI.)As a PPC specialist, I work with marketing manager and involved in:• Participate in forming effective paid search strategies• Launch and optimize various PPC campaigns• Oversee accounts on search platforms (e.g. Google AdWords, Bing)• Be involved in keyword selection and audience targeting• Monitor budget and adjust bids to gain better ROI• Track KPIs to assess performance and pinpoint issues• Produce reports for management (e.g. dashboards)• Write attractive and concise copy for adverts• Suggest and develop new campaigns across multiple channels• Maintain partnerships with PPC ad platforms and vendors• Find ways to reduce risk of click fraud• Keep abreast of PPC and SEM trends

- Monitored and optimized advertising campaigns using Google, Facebook and Geo Fencing.- Prepare detailed campaign reports and digital marketing strategies.- Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.- Executed all digital marketing initiatives, including SEO and SEM and Social Media Content.- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative and keywords, work, bid strategies, audience targeting and placements.- Managing the team of SEO, content writer and graphics designers.- Manage the content that the business posts to social media- Develop strategies that drive customers to the website- Improve the design, UX, traffic, and content of the website

- Develop optimization strategies that increase the company's search engine results rankings- Research SEO keywords to use throughout the company's website and marketing materials- Set measurable goals that demonstrate improvement in marketing efforts- Monitor daily performance metrics to understand SEO strategy performance- Efficiently communicate with other marketing professionals to align goals- Collaborate with others within the marketing department to manage SEO strategy- Write compelling and high-quality website content, including blog posts and page descriptions- Update content and website links for maximum optimization and search engine rankings- Optimizing copy and landing pages for search engine optimization- Researching and implementing content recommendations for organic SEO success- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve - maximum ROI in paid search campaigns- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

- Develop optimization strategies that increase the company's search engine results rankings- Research SEO keywords to use throughout the company's website and marketing materials- Set measurable goals that demonstrate improvement in marketing efforts- Monitor daily performance metrics to understand SEO strategy performance- Efficiently communicate with other marketing professionals to align goals- Collaborate with others within the marketing department to manage SEO strategy- Write compelling and high-quality website content, including blog posts and page descriptions- Update content and website links for maximum optimization and search engine rankings

- Researching potential websites and people for outreach- Conducting a content audit to identify linkable potentials- Performing keyword research and identifying the best keywords for SEO-optimized content projects- Monitoring and promoting blog posts and other content to be used for backlink purposes- Consistent monitoring and assurance of the client's website's healthy backlink profile- Using online tools to submit business listings- Performing competition research to analyze and monitor their backlink and advertising link strategies- Tracking of outreach efforts via social media, forums, email, and other communication channels used

- Take customer calls and provide accurate, satisfactory answers to their queries and concerns- De-escalate situations involving dissatisfied customers, offering patient assistance and support- Call clients and customers to inform them about the company’s new products, services and policies- Guide callers through troubleshooting, navigating the company site or using the products or services- Review customer or client accounts, providing updates and information about billing, shipping, warranties and other account items- Collaborate with other call center professionals to improve customer service