 Managed BTL communications for grey cement in Pakistan by communicating with agencies for production of promotional material. Fostering mutually beneficial relationships with cement dealers and negotiating with vendors. Planning and executing corporate events all over Pakistan and managing customer database to run future campaigns Designed and implementing marketing and advertising campaigns and developing dealer and end-user marketing collateral programs to promote value proposition;… Show more  Managed BTL communications for grey cement in Pakistan by communicating with agencies for production of promotional material. Fostering mutually beneficial relationships with cement dealers and negotiating with vendors. Planning and executing corporate events all over Pakistan and managing customer database to run future campaigns Designed and implementing marketing and advertising campaigns and developing dealer and end-user marketing collateral programs to promote value proposition; ensuring brand penetration by coordinating with managers Developed and implementing non-conventional marketing strategies, defining and evaluating campaign effectiveness and modifying strategies accordingly. Promoting products by coordinating with marketing activities Enhanced level of customer satisfaction by launching and maintaining customer follow-up program across country. Monitoring marketing trends and supervising marketing and advertising activities accordingly Coordinated with agencies in development and modification of company website Show less

 Managed in-house call center, first ever call center in cement industry Initiated 5 WHY Analysis for efficient resolution of complaints Responsible for liaison with sales, logistics & finance to ensure 24 hour complaint resolution Developed and executed contact point awareness via Events and Teaser campaigns Proposed and devised in-house training for sales force