Usman Dawood Email & Phone Number

Toronto, Canada Area

• Customer acquisition expert for Rogers services, specializing in direct and interactive marketing, and CRM
• Consistently high ranked in daily and monthly performance, and accomplishing 100% customer fulfillment across Single Family Units and Multiple Dwelling Units
• Team leadership role managing daily briefings, on field assistance, and performance reporting
• Training, supervision, and mentoring of new hires to deliver individual and team goals

United Arab Emirates

CPG thought leader partnering with startups, SME’s, and agencies to produce high value marketing solutions

United Arab Emirates

• Hired to establish the regional marketing function at CO-RO’s new area hub to drive consumer engagement with brands, build partnerships with local customers, and identify white space opportunities
• Identified market gap through study on local usage habits. Led product development, route to market, and advertising for new SKU’s that added +3% market share growth on top of base business
• Initiated social media marketing to leverage limited budget in upcoming markets engaging with over 50,000 new followers in year 1 via a bespoke content calendar, and community management
• Developed and executed new seasonal promotions at POP driving consumption through loyalty program, increasing shelf share +10% at participating Key Accounts

United Arab Emirates

• Relaunched leading bottled water brand Al Ain with new campaign and packaging, growing market share +4%. First time digital integration of branded website and social media hailed as company-wide best practice
• Preempted upcoming consumer trend via social media listening. Spearheaded development of “Al Ain Zero”, gaining first mover advantage as the region’s only zero sodium bottled water brand
• Led development and marketing of smartphone app for convenient Home / Office Delivery of bottled water, introducing online payment functionality. Converted over 40% subscribers to digital in 3 months

United Arab Emirates

• Air Wick: Developed “Aoud Passions” premium range to address consumer barrier to trial. Initiative doubled category penetration growth, achieved #1 market share, and was nominated as a global best practice
• Initiated new “Ramadan” festive packaging to over promote high margin SKU’s through seasonal displays, achieving +50% shelf share increase in Key Accounts

Pakistan

• Mortein (pest control): produced tactical communication campaign to up-sell users from incense to electrical Plug-ins, growing market share >50%, and improving overall brand profitability
• Health Care: led re-launch of Strepsils lozenges, and development of “Herbal” range to attract local audience, improving market share +5%, and +33% distribution in Modern Trade
• Developed new detailing materials and HCP toolkit for Gaviscon antacids, and led nationwide sales training, resulting in double digit growth in number of prescriptions

Pakistan

• Wall’s Ice Cream: Led turnaround on Moo through functional communication to moms, and launch of new In-Home SKU’s, doubling market share and reducing downstream inventory
• Produced new outdoor campaign for Magnum to drive brand awareness and salience, and improve turnover

Pakistan

• Surf Excel (laundry detergent): independently managed “Games Masti” experiential marketing campaign to drive trial, conducting 20 mega events in towns and cities, and helping grow market share +4%
• Wheel Power White: headed launch and positioning of new detergents sub-brand to leverage new market gap; following campaign, Wheel achieved highest rank for “best value for money” detergent brand