Teaching following courses of marketing at undergraduate (BBA, BSSE, BFD) and graduate level (MBA, MCOM):Principles of MarketingMarketing ManagementTextile Marketing and Management

Organizing research events including conferences, seminars and workshopsManaging collaborations with global (ecch, Emerald & ESOMAR) and regional partners (ICUP, PPMI)Editing society’s publications including conference proceedings, case studies and journal Following up with stakeholders including authors, publishers and others wellWorking with ASMMR I have achieved following milestones:First ABRC’12: ASMMR organized its First Asian Business Research Conference at… Show more Organizing research events including conferences, seminars and workshopsManaging collaborations with global (ecch, Emerald & ESOMAR) and regional partners (ICUP, PPMI)Editing society’s publications including conference proceedings, case studies and journal Following up with stakeholders including authors, publishers and others wellWorking with ASMMR I have achieved following milestones:First ABRC’12: ASMMR organized its First Asian Business Research Conference at Islamia College University Peshawar on 8th-9th September, 2012. Proceedings of this research conference are internationally registered with ISSN 2227-7935. In this research conference, 43 participants from 30 universities of 8 countries.2nd ABRC’ 13: ASMMR is going to organize second Asian Business Research Conference at Burj Al Arab, Dubai on 6th – 7th October, 2013. Sponsors of this conference are Emerald and ecch (UK). Proceedings of this research conference will be published in second volume of ISSN 2227-7935. First ASMMR Case Study Competition: ASMMR also organized one case study competition in collaboration with European Case Clearance House (ecch, UK). In this competition, we received 12 case studies from 5 universities of 3 countries (Pakistan, UAE and New Zealand). A team of experts from ASMMR (Mr. Kashif Saeed) and ecch (Mr. Richard McCracken) jointly evaluated these case studies.2nd ASMMR-Emerald Case Competition: ASMMR and Emerald Emerging Markets Case Studies are proud to announce their first case competition. Prize for this case competition is USD 1,000. Journal of Asian Business Research (ISSN-2305-3690): Society also registered journal and currently we are receiving research papers. Journal registration with COPE is also in process (almost near approval).Workshops, Seminars and Trainings: ASMMR has organized several events on research writing, quantitative analysis, AMOS, SPSS and also on case writing Show less

Taught courses of marketing to undergraduate classes, details are as follows: Principles of Marketing - 2nd Semester-Bachelors in Business Administration (Hons) Principles of Marketing - 7th Semester-Bachelors in Fashion Designing (Hons)Principles of Marketing - 7th Semester-Bachelors in Computer Science (Hons)Consumer Behavior - 8th Semester-Bachelors in Business Administration (Hons) Consumer Behavior - 8th Semester-Bachelors in Business Administration… Show more Taught courses of marketing to undergraduate classes, details are as follows: Principles of Marketing - 2nd Semester-Bachelors in Business Administration (Hons) Principles of Marketing - 7th Semester-Bachelors in Fashion Designing (Hons)Principles of Marketing - 7th Semester-Bachelors in Computer Science (Hons)Consumer Behavior - 8th Semester-Bachelors in Business Administration (Hons) Consumer Behavior - 8th Semester-Bachelors in Business Administration (Hons) Show less

Collaborating with faculty of marketing department in School of Business and Management on different research projectsCurrent research projects includes Analyzing consumer behavior in luxury brands Analyzing patient's trust in doctors Female buying behavior in clothing industry Employees behavior in service recovery performance in healthcare industryCurrent responsibilities includes conducting literature review, questionnaire development. data… Show more Collaborating with faculty of marketing department in School of Business and Management on different research projectsCurrent research projects includes Analyzing consumer behavior in luxury brands Analyzing patient's trust in doctors Female buying behavior in clothing industry Employees behavior in service recovery performance in healthcare industryCurrent responsibilities includes conducting literature review, questionnaire development. data analysis, report writing for publication and presenting in international research conferences Show less

I started my career at Welcome Industries as a Business Consultant but within a period of six months joined as Marketing Research Manager permanently. My achievements in these six months were streamlining operations, implementing electronic records, material management and improving employees motivation. As a Marketing Research Manager, I was responsible for managing national and international clients, conducting marketing research and developing marketing plans. Main responsibilities were as… Show more I started my career at Welcome Industries as a Business Consultant but within a period of six months joined as Marketing Research Manager permanently. My achievements in these six months were streamlining operations, implementing electronic records, material management and improving employees motivation. As a Marketing Research Manager, I was responsible for managing national and international clients, conducting marketing research and developing marketing plans. Main responsibilities were as follows:Developed & implemented yearly marketing plan to build the brand imagePlacement of appropriate advertisement in Press, TV and other advertisement channelsIntroduced promotions for both dealers (B2B) and end customers (B2C) which resulted in substantial sales growthConducted client satisfaction surveys, which provided insights for future growth and developmentPlanned, Hired (through agencies) and managed performance of sales teams for different territories Supported firm’s strategic collaborations with local and foreign firms for future growth Show less

Worked as Field Researcher and Data Collection Consultant with N-IRM for the ILO Project. This project was to assess the technical education in the district of Sahiwal and surroundings. In this project the main responsibilities were: Trained enumerators for data collection, so that they can ensure maximum accuracySupervision of Data collection by a team of 10 enumerators in ten territories Rapid assessment of more than 50 TEVTA institutions Written Report on the field… Show more Worked as Field Researcher and Data Collection Consultant with N-IRM for the ILO Project. This project was to assess the technical education in the district of Sahiwal and surroundings. In this project the main responsibilities were: Trained enumerators for data collection, so that they can ensure maximum accuracySupervision of Data collection by a team of 10 enumerators in ten territories Rapid assessment of more than 50 TEVTA institutions Written Report on the field analysis as per TORs Show less

Worked as Research Analyst & Report Writer with World Vision for the WASH Project of European Union. This project was to assess the water, sanitation and hygiene (WASH) activities in affected communities of Peshawar in line with the needs of community. In this project the main responsibilities were: Data screening as per each region in that provincial capital (Peshawar)Ensured the errors and omissions before data analysisAnalyzed the data using Excel and SPSS as per project's… Show more Worked as Research Analyst & Report Writer with World Vision for the WASH Project of European Union. This project was to assess the water, sanitation and hygiene (WASH) activities in affected communities of Peshawar in line with the needs of community. In this project the main responsibilities were: Data screening as per each region in that provincial capital (Peshawar)Ensured the errors and omissions before data analysisAnalyzed the data using Excel and SPSS as per project's objectivesWritten report and discussed analysis with program coordinator Show less

Managed and conducted the whole research project with principal consultant of the project. Purpose of the project was to find underlying reasons of low number of memberships. In this project my responsibilities were as follows:Coordination with co researcher during the whole projectInstrument Development and supervision of data collectionTrained field assistant staff for data collection to ensure the error free data collectionSupervised the data entry and screened… Show more Managed and conducted the whole research project with principal consultant of the project. Purpose of the project was to find underlying reasons of low number of memberships. In this project my responsibilities were as follows:Coordination with co researcher during the whole projectInstrument Development and supervision of data collectionTrained field assistant staff for data collection to ensure the error free data collectionSupervised the data entry and screened dataAnalyzed data using Excel and SPSS as per project's objectivesWritten the final report for the client (Lahore Stock Exchange) Show less

Main responsibilities: Assisted HR manager in hiring process especially doctors and nurses for not-for profit hospitalPlayed an active role in fund raising campaigns for that hospital with marketing manager

Main Responsibilities were as follows:Worked with research & development team of finishing department to develop new product linesDeveloped new leather products and supervised finished production line Ensured quality leather as per customer’s requirements

Worked as Enumerator for the government project to build Water Treatment Plant in Multan Industrial Estate. In this project my responsibilities were as follows:Data collected from tanneries operating in Multan regionEstimated water usage by tanneries operating in Multan regionEstimated the land required for new water treatment plant for Multan regionPresentation to Project Director about the whole data collection process