Digital Marketing Analyst
Current● Overall responsibility of handling, monitoring and analyzing digital marketing performance and reporting ● Providing weekly, monthly, and quarterly reports to management on digital marketing performance across all digital marketing channels.● Collecting valuable data and analyzing customer, marketing, and web behavioral patterns to drive decisions.● Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.● Developing and presenting learnings from the analyses, including actionable insights and recommendations.● Creating dashboards, data visualizations, and campaign & website performance reports.● Developed a structure of website reporting automation in Google data studio.