Usman Muhammad Sharif Email & Phone Number

Jeddah, Sa

Saudi Arabia

Profile: Leading Non-Fuel retail business portfolio and business strategy for Petromin Fuel business.Achievements:- Outstanding Employee for the Year 2023- Delivered 25% growth in Rental Income 23 vs LY.- Member core team leading gas station growth and acquisitions.- Head of Sustainability Petromin Fuel Business

Jeddah, Makkah, Saudi Arabia

Profile: Responsible for Coffee, On-the-go Fresh offering and E-commerce business for C-stores.Achievements:- Delivered 65% growth in Fresh Coffee and category vs LY- Delivered 61% growth in E-commerce business vs LY

Saudi Arabia

Profile: Responsible for all business development & sustainability activities across the fuel business vertical Achievements:- Outstanding Employee for the Year 2022- Conceptualizing Fuel business strategy for 2022-2027- Developed Digital Transformation roadmap for Petromin Fuel, rolled out digitization of complete fuel network, CMS and loyalty solution in partnership with Gilbarco veeder Root- Conceptualized Fuel Transport business- Launched digital fleet fueling… Show more Profile: Responsible for all business development & sustainability activities across the fuel business vertical Achievements:- Outstanding Employee for the Year 2022- Conceptualizing Fuel business strategy for 2022-2027- Developed Digital Transformation roadmap for Petromin Fuel, rolled out digitization of complete fuel network, CMS and loyalty solution in partnership with Gilbarco veeder Root- Conceptualized Fuel Transport business- Launched digital fleet fueling solutions for corporations- Additional role: Head of Sustainability for Petromin Fuel Show less

Saudi Arabia

Profile: Managing a P&L for Petromin Express stations, managing a team of 69 employeesAchievements:. Managing a team size of 69 employees. Outstanding Performer for the Year 2020

Jeddah Governorate, Saudi Arabia

Profile: Management team member & strategy lead for 2018-19. Responsible for P&L, business development and growth of retail segment across KSA, UAE, Bahrain and Kuwait. Achievements:• Led the business strategy for Sherwin-Williams for 2019-2023• Delivered 35% year-on-year revenue growth from 2016-18• Conceptualized and launched company owned stores business segment securing recognition as the ‘Next Big Thing’ by the Board of Directors of Al-Dabbagh group• Recruited… Show more Profile: Management team member & strategy lead for 2018-19. Responsible for P&L, business development and growth of retail segment across KSA, UAE, Bahrain and Kuwait. Achievements:• Led the business strategy for Sherwin-Williams for 2019-2023• Delivered 35% year-on-year revenue growth from 2016-18• Conceptualized and launched company owned stores business segment securing recognition as the ‘Next Big Thing’ by the Board of Directors of Al-Dabbagh group• Recruited and trained more than 40 employees• Reduced the ‘Days sales outstanding’ from 60 to 20• Sustainability Champion 2017-18• EFQM Internal Assessor 2017-18 Show less

Jeddah Governorate, Saudi Arabia

Profile: Responsible for planning and rollout of all marketing related activities for retail business across KSA, Bahrain and UAEAchievements:• Exterior & interior product category development and launch across KSA and UAE• Conceptualized the retail channel framework for KSA, Bahrain and UAE• Successfully managed pricing complete range of products for Retail Business• Appointment and shop branding & merchandising of 50+ retailers across KSA • Led a successful… Show more Profile: Responsible for planning and rollout of all marketing related activities for retail business across KSA, Bahrain and UAEAchievements:• Exterior & interior product category development and launch across KSA and UAE• Conceptualized the retail channel framework for KSA, Bahrain and UAE• Successfully managed pricing complete range of products for Retail Business• Appointment and shop branding & merchandising of 50+ retailers across KSA • Led a successful turnaround of business in 2016 delivering 75% revenue growth translating into a 3% point growth in market share • Establishment of retail channel as the fastest growing business segment out of 5 segments for the year 2015 Show less

Lahore, Pakistan

Profile: Responsible for planning and strategy of Trade business with an annual turnover of Rs 1,200 Million. Conceptualize strategic & short term plans for Premium-Mid-Low Tier Brands to achieve volume, collection, market share, brand margin targets in line with the business planAchievements:• Led to a turnaround of business from losses to profits • Completion of new business strategy, leading a company-wide mindset change and implementing the strategy… Show more Profile: Responsible for planning and strategy of Trade business with an annual turnover of Rs 1,200 Million. Conceptualize strategic & short term plans for Premium-Mid-Low Tier Brands to achieve volume, collection, market share, brand margin targets in line with the business planAchievements:• Led to a turnaround of business from losses to profits • Completion of new business strategy, leading a company-wide mindset change and implementing the strategy on-ground• Delivery of 130% value growth and 140% volume growth in 2011-13 which translated into a 3% point growth in market share Show less

Lahore, Pakistan

Profile: Assistant to National Sales Manager covering all marketing and sales activities for trade segmentAchievements:• Pricing strategy for the entire portfolio• Designing and execution of dealer promotional programs 2011-13 to generate target revenues for the business• Developed and launched the complaint management and control interface 111-Kansai. Designed work flows, integrated processes and conducted internal and external trainings• Launched and executed… Show more Profile: Assistant to National Sales Manager covering all marketing and sales activities for trade segmentAchievements:• Pricing strategy for the entire portfolio• Designing and execution of dealer promotional programs 2011-13 to generate target revenues for the business• Developed and launched the complaint management and control interface 111-Kansai. Designed work flows, integrated processes and conducted internal and external trainings• Launched and executed point of sales color tinting machines • Developed color consultancy services work flows, processes and procedures• Designed and developed technical and commercial training modules for direct sales force pan Pakistan Show less

Lahore, Pakistan

Synopsis: Responsible for overall marketing and brand management for Kansai Paint Decorative Business. Achievements:• Designed, photographed and launched Kansai Paint Pakistan’s first ever website in 2011• Launched Kansai Paint Pakistan’s first ever ATL media campaign in 2011• Executed Painter Churn promotion resulting in sales of 48,000 additional Liters in 15 days• Designed and launched Painters loyalty program for 2011-13• Closely worked with diverse realms like… Show more Synopsis: Responsible for overall marketing and brand management for Kansai Paint Decorative Business. Achievements:• Designed, photographed and launched Kansai Paint Pakistan’s first ever website in 2011• Launched Kansai Paint Pakistan’s first ever ATL media campaign in 2011• Executed Painter Churn promotion resulting in sales of 48,000 additional Liters in 15 days• Designed and launched Painters loyalty program for 2011-13• Closely worked with diverse realms like Business Analysis, VAS, trade marketing in collaboration with creative, media and activation agencies to ensure timely delivery and implementation of brand plans Show less

Pakistan

Key Profile: Interned in the Brands department on Dettol, assisted ABM on real time projects. •Conducted Market Study for Dettol CP soap and NPD 45 grams and formulated its growth strategy•Initiated BTL activity for Dettol’s 'New Mother Program' in 3 major cities of Pakistan (Faisalabad, Multan and Islamabad)•Managed the execution of ATL 'Dettol Maa ki Dunya'

Sharjah, United Arab Emirates

Profile: Responsible for business development, sales planning and management for Descon’s new venture in Sharjah with a portfolio of USD 42 Million Achievements:• Awarded for outstanding achievement in securing valuable business for Descon Manufacturing Sharjah which led to the turnaround of business only in the 2nd year of operations 2007-08.• Negotiated and locked USD 10 Million deals with the world’s best engineering firms across Europe and MENA region• Developed… Show more Profile: Responsible for business development, sales planning and management for Descon’s new venture in Sharjah with a portfolio of USD 42 Million Achievements:• Awarded for outstanding achievement in securing valuable business for Descon Manufacturing Sharjah which led to the turnaround of business only in the 2nd year of operations 2007-08.• Negotiated and locked USD 10 Million deals with the world’s best engineering firms across Europe and MENA region• Developed Descon’s first ever export business for Qatar and North Africa region worth USD 5 M• Developed Descon’s first ever business for Aluminum Smelter in Qatar worth Euro 4 Million• Planned and implemented Descon’s diversification strategy for non-oil & gas sector Show less

Mba, Marketing

Activities and Societies: VP LUMS Marketing Executive Club (LMEC), Director, Writer LUMS Drama Line, Event Manager MBA 2010, Executive.

Bsc, Engineering

Activities and Societies: President UET Theatre Club, Member UET Faculty Cricket Team

Education record

Activities and Societies: Member college cricket team Member wing debates team Vice Captain Inter wing champion cricket Team