Usman Mustafa Email & Phone Number

Lahore, Pk

Lahore, Punjab, Pakistan

Pakistan

Brand ArchitectureAnnual Brand Plans.Communication DesignCampaign Execution

Lahore, Pakistan

Lead Marketing Department(Conventional & Digital)Competition Analysis.E Commerce StrategiesOnline Sales Boost

Pakistan

Developed Annual Marketing Calendar including outdoor, print media campaigns, TVC’s which conveyed our message to the customers nationwide to achieve the desired sales.Managed and coordinated ATL and BTL advertising campaigns nationwide and immediately resolved issues with coordination of marketing team and vendors.Developed and managed the creative part of the brand and improved brand aesthetics.Worked on product development strategy in terms of packaging and designing to give a wow feel to customers.

Lahore, Pakistan

Development of detailed project schedule, which included the administrative tasks and all aspects, involved in the project.Worked with British American Tobacco, Johnson & Johnson, FMC, and Tetra Pak in terms of brand activations. I have run activation campaigns for these brands in all over the country.Ensured flawless execution of on-ground activation by managing the operational and the field teams.Responsible for hiring, grooming and managing the personal for the projects.Compiled summary documents and reports such as project proposal initiation and closing reports.

Digital Marketing Certification, Digital Communication And Media/Multimedia

Social Media Marketing Google Adwords Google analytics SEO Web Marketing

Master'S Degree, Marketing, A

Activities and Societies: Sports, Music, Reading, MoviesMasters in Business Administration

Graduation, E-Commerce/Electronic Commerce, B+

Graduation