Usman Salami Email & Phone Number

Nigeria

Nigeria

Ownership of Search Engine Optimization for Vconnect.com (an online service marketplace that helps users hire professionals for all service needs). Working alongside Product, Marketing, PR, Engineering, Content, and Design teams on site optimization, content, promotion, practices and priorities that fit within the company's business model to increase acquisition via organic search visibility, traffic and conversions, driving a significant increase in traffic and lead generation .Highlights- Acquired 1st page rankings for keywords across all search engines while driving quality traffic by +20% .- Decreased bounced rate by +10% and increased the daily page views per visitor, daily time spent on the website by improving content on the website.- Increased B2B and B2C lead generation from organic channel by +40% YoY.

Lagos,Nigeria

As a team leader(digital marketing and ecommerce), I was tasked with the following responsibilities to execute:- Website traffic growth from all the digital marketing channels ( Search Engine, Social media, and paid advertising etc).-Increase brand awareness through digital marketing strategy and campaign execution, offline marketing and co-branding partnership.- Product development to drive growth for the eCommerce KPIs.Key accomplishments: - Increased online sales by 65% through conversion rate, average order value & traffic improvements.- Developed and implemented acquisition and retention strategies to support multi-channel growth online.- Optimised (SEO) the eCommerce website (Magento platform) which resulted in higher conversion rate from organic traffic. The organic search channel generated the highest traffic source to the website during the search engine optimization campaign. - Led and trained the team in social media marketing campaigns (Facebook ,Twitter and Instagram campaigns ) and search engine optimization.- Initiated and led the team to develop the buying guide content,affiliate marketing,referral/loyalty program , and press release for content marketing purposes.- Planned and optimized PPC campaigns - (Facebook Ads and Google Adwords - display campaign).-Worked with Software Developers that developed an eCommerce marketplace website and Criteo (commerce marketing company using machine-learning technology) support team during the Tag and Feed management integration on the website.Award : eCommerce startup website of the year 2016 (Nigeria Technology Awards).

Lagos,Nigeria

• Implemented strategies for social media marketing,search engine optimization, email marketing, search engine marketing (SEM) .• Aligned traffic and sales objectives towards conversion rate improvement.• Developed digital business Strategies for the company.• Executed and monitor approved strategic decisions that improves the sales and return on investment (ROI).

Lagos,Nigeria

. Brand development and strategic online marketing.. Developed content strategy across all the platforms: Website , Social media ,Newsletters and the Blog.. Web analytics,measurement of data to align traffics that generated leads and conversions.. Developed Search engine optimization strategies to generate organic traffics.

Lagos,Nigeria

• Uploading content to the Company’s blog.• Develop and execute an effective social media strategy.• Effectively use social media to achieve communication objectives of the business.• Develop and execute viral social media campaigns

Enugu State

• Responsible for the Installation, troubleshooting and maintenance of computer hardware and software.• Managed education software (Gradex) to store and retrieve students’ results.• Trained students on the basic operation of computer system.

Education record

Bachelor'S Degree, Computer Science

Activities and Societies: Junior Chamber International (JCI)

Growth Marketing Minidegree