Khawaja Usman Sarfraz Email & Phone Number

Sialkot, Punjab, Pakistan

- Digital products optimization- Content automation- Automated webpages creation- Analyzing Google analytics statistics- Business development & growth- Team management- Organic, social, referral and affiliate traffic generation

Sialkot, Punjab, Pakistan

■ Website auditing – issues diagnosis - creating meta data content and optimizing landing pages for search engines by targeting relevant keyword terms matching with the nature of business and product line.■ Responsible for improving organic traffic and maintaining Aspose.com rankings in Google■ Data Analysis – Improving Socio-Digital Marketing campaign performance through analytics■ Diagnosing Digital Marketing trends through customer insights and competitive analysis■ Email marketing – Managing monthly newsletter campaigns sent to 150,000+ subscribers■ Setting goals and KPIs based on Google Analytics data and running email marketing campaigns for customer engagement and leads conversion.■ Supported business team with data analysis to ensure that business decisions and reports are based on factual data sets, were accurate and timely.■ E-commerce and business intelligence – tracking online sales insights through web and mobile■ Promoted articles, blog posts, plugins, brochure, newsletters, source codes and tutorial videos through social, community and video sharing websites■ Built up a network of Microsoft MVPs, authority writers and bloggers - introduced Aspose products – Engaged them to write reviews and share the findings with their blog followers■ Massively increased number of new product downloads, new user sign-ups and number of followers on social networking sites■ Collaborated with Top Management, Design, Content Writing, Product Support, Sales and Business teams on several shared tasks■ Tracking results and reported website statistical analysis using Google Analytics.■ Continuously improved digital strategies and campaigns to achieve settled targets and improve overall marketing performance■ Responsible for social and organic SEO activities to drive-in traffic (visits) from Google and social networking websites.

■ Solely planned and developed pre-launch and post-launch on-site and off-site SEO, SEM and Social Marketing plans■ Worked on defining complete website architecture and also planned header / footer menus and sub-folder structure of Banckle.com■ Planned and executed promotional campaign for Christmas and New Year by offering discount codes through online purchases■ Analyzed relevant and competitive keyword sets for all Banckle Apps and APIs for Mobile and Web■ Created meta data of Banckle homepage and all product pages to optimize them for top rankings in Google SERPs on targeted keyword strings■ Reporting traffic and conversion results using analytics tools such Google Analytics, Quantcast, WordPress Stats etc.■ Designed responsive Banckle homepage layout that is equally engaging for humans and web bots too■ Planned and executed routine as well as event based campaigns for customer acquisition and retention■ Implemented digital campaigns for increasing number of Web / Mobile Apps, APIs and SDKs usage■ Built an SEO friendly website navigation structure to help users find the relevant landing pages / content easily■ Found credible cloud and web based resource websites and promoted each Banckle App considering it as an individual venture■ Created the SEO supporting hyperlinking and overall website URLs structure■ Promoted articles, blog posts, plugins, brochures and newsletters through social, community and video sharing website■ Managed updated Apps content on all Affiliate and external 3rd party community websites■ Lead and Managed SEO and Social Media teams at Banckle■ Worked directly with top management and also collaborated with Design, Content Writing, Product Support, Sales and Business teams on several projects and on-site jobs■ Trained Support and Content-Writing teams about SEO and guided them about how to place keywords for optimizing content■ Raised brand awareness, increased search engine visibility and expanded network of leads generation

■ Planned the overall marketing plans for Off-page, On-Page, Social Media, Link Building and Traffic generation when the new startup was under the development phase■ Promoted Saaspose APIs (products) of relevant community websites to drive-in the relevant traffic only■ Conducted competitive reviews and diagnosis to build competitive strategies for keywords targeting and inbound links■ Assisted in building an SEO friendly website architecture to help users navigate through the connecting pages easily. Also created the SEO supporting hyperlinking and overall website URLs structure■ Extensively worked on engaging relevant users through social and viral marketing campaigns■ Got engaged with the community lead writers and bloggers; introduced Banckle products to them and convinced them to write about Banckle Apps in their reviews and blog posts■ Found credible cloud and web based resource websites and promoted each Banckle App considering it as an individual venture

■ Planned marketing plans for Off-page, On-Page, Social Media, Link Building and Traffic generation when the new startup was under the development phase■ Conducted competitive reviews and diagnosis to build competitive strategies for keywords targeting and inbound links■ Defined an SEO friendly website architecture to help users navigate through the connecting pages easily■ Also created the SEO supporting hyperlinking and overall website URLs structure■ Monitored traffic stats on targeted keywords and ranked GroupDocs Product pages on top Google index positions■ More than 50 highly competitive short-tail keyword strings are ranking on top 5 indexes of Google. They are generating loads of organic traffic each day■ Extensively worked on engaging relevant users through social and viral marketing campaigns■ Got engaged with the community lead writers and bloggers; introduced GroupDocs Web Apps and APIs to them - convinced them to write up reviews - publish them on their blogs to educate and guide the blog followers■ Generated even increasing traffic through affiliate, social and viral marketing techniques■ Produced lots of genuine leads that also converted later on■ Found credible cloud and web based resource websites and promoted each Banckle App considering it as an individual venture

■ CodePorting - A tech venture allowing developers and programmers to convert their .NET Projects, Files and Source Code into Java in the real-time■ Targeted highly competitive keyword strings related to "C# to Java Conversion" and "C# to Java Converter" and ranked CodePorting homepage on 1st index position of Google■ Landing page(s) optimization■ Search engine friendly website strategy building■ Website architecture analysis to optimize a website from scratch ■ Improving SEO value of an existing website ■ Creating result-driven SEO plan of a website ■ Keywords & Phrase research, analysis and optimization (WordTracker)■ Meta tags analysis and optimization ■ Getting incoming links from external websites ■ Image(s) optimization ■ Content analysis and optimization ■ Competitor keyword research and analysis ■ Sitemap (HTML & XML) creation and submission for Google and Yahoo ■ Monitoring rankings, website traffic analysis and reporting (Google Analytics)

Bscs, Computer Science, A

Activities and Societies: - UMT Dramatic Club - UMT Cricket Club Modules include: Database Management System, Object Oriented Programming.

F.Sc, Pre-Engineering