Driving Air Arabia’s e-commerce strategy to maximize online sales through the Internet Booking Engine (IBE), mobile apps, and the airline reservation system, while adhering to the department’s annual budget.Key Responsibilities:1. Managing and transforming digital sales channels with cutting-edge technologies.2. Implementing A/B experimentation and conversion rate optimization (CRO) to improve user experience and online conversions.3. Deploying web personalization, CRM marketing campaigns, and omnichannel marketing automation to enhance customer engagement, retention, and loyalty.4. Optimizing performance on metasearch platforms, ensuring visibility and competitive positioning.5. Collaborating with suppliers and stakeholders to ensure smooth project delivery.6. AI and LLM Implementation: Leveraging AI-driven solutions and Large Language Models (LLMs) to enhance the booking journey, personalize user experiences, and improve customer support while automating key processes.Since 2021, expanded scope to include Product Management, focusing on the development and delivery of features for the IBE, mobile apps, airline reservation system, and payment platforms. Additional Contributions Beyond Core Role:1. Sitecore Website and IBE Development: Played a key role in platform upgrades as Product Manager..2 Customer Support Digital Transformation: Contributed to IVR enhancements, chatbot integration, and non-voice channel optimization.3. Revenue Management Process Automation: Supported workflow automation initiatives to improve efficiency.

Supervise the department, team members and suppliers to improve performance of e-commerce channels, including website and mobile applications, for Air Arabia flights and the holidays’ platform. Major goal of the responsibility is to ensure continuous improvement in sales from B2C e-commerce channels to Air Arabia’s annual revenue which involves continuous analysis of the purchasing funnels and drive measurable improvements in their usability and conversion rates.Two of the most interesting aspects of the job are building (and consuming) 360 degree view of the customers, and researching latest digital technologies to find the ones which can contribute to short and long term digital strategy of the Air Arabia Group. This has given me an opportunity to work on some of the amazing technologies around Customer Data Platform (CDP), omnichannel marketing, chatbots and highly personalize-able customer experience platforms.A typical day at work also includes managing the web management team, overseeing direct marketing campaigns through emails and push notifications, implementation of A/B testing scenarios on website and mobile applications, enhancing performance of payment gateways, nurturing relationship with meta search suppliers, and build management reports using Business Intelligence (BI) and analytics platforms.

Entered Air Arabia in a junior role to manage e-mail marketing campaigns and website updates in 10 languages. Considering my enthusiasm towards e-commerce technologies and processes, I was given the opportunity to serve in a wider role of supervising the e-commerce department.

Nextbridge (Private) Limited is sister concern of U.S.A based I.T. and Robotics services company with 400+ professionals on board.As Head of Marketing department, I contributed to over 500% growth of my previous employer by communicating value propositions through digital and conventional marketing channels. It involved concept, design, execution and management of digital advertisement campaigns, PPC marketing, search engine optimization social media marketing, e-mail marketing, video marketing, web analytics, product development support and pricing strategy.Additionally, I have been assigned the role of "Online Brand Manager" in which my job is to build and strengthen positive image of Nextbridge (Pvt) Ltd. in minds of professionals to help HR Department in their hiring and retention efforts.During the job, I also setup Pakistan's first robotics company, RoboCave, where my role was to manage corporate matters and partnerships, plan and execute marketing & sales strategies, customer service and logistics. As Head of RoboCave, I launched Pakistan's first official Robotics Company. We started an e-Commerce robotics shop for university faculty and students, and preparing to enter the Corporate Robotics before I left.

I was hired in the company to increase magazine subscriptions for an online magazine for software professionals. In 6 months, I increased the subscription from 70 to 1,800.

I was selected among 15,000 applicants to be a part of JS Bank’s first “Management Trainee Officer” program. After successful training of 6 months, I was appointed in Customer Services Department where I directly reported the Operations Managers while performing day-to-day banking operations.