• Leading and managing a team of PR professionals and account managers, providing career counsel, professional development support, monitoring and performance reviews• Managing new accounts along with existing ones• Key contact for clients• Overseeing media strategy and account development• Providing support for agency growth and development of new business pipeline• Achieving exceptional outcomes for current clients and managing an extended portfolio ensuring consistency of service is delivered in line with company policy• Developing senior press relationships and managing contacts with key commentators, industry spokespeople and sector influencers• Offering crisis management and counsel to clients and extending networking opportunities• Overseeing provision of account resources

• Working as a key PR focal person for the client. • Monitoring various news mediums, firming relations with the local and international media using media monitoring tool (Melt Water), crisis management, and preparing the required communication strategy in this regard. • Create and maintain a favorable public image for my clients by communicating programs, accomplishments, and/or points of view.• Developing strategies around Social Media for different Digital Accounts • Tasked with fielding media questions and pitching stories to the media, preparing media kits, organizing press conferences, designing of PR campaigns and crisis management.• Also responsible for mapping further growth opportunities to achieve the Company’s bottom line in term of increase revenue• Handling FIT3D eCommerce operations for 6months and boosts its sales using different advertising tools. • Handling of various projects using JIRA, assigning tasks to the team members. Monitoring the whole process of completion of the project.

• Managing day-to-day client activities.• Researching, planning, implementation and evaluation of corporate communications and public relations activities and liaising with clients on a daily basis.• Ensuring close monitoring of news Print/Electronic/Digital, strengthening relations with the media, handle crisis management.• Create and maintain a favourable public image for my clients by communicating programs, accomplishments and/or points of view.• Tasked with fielding media questions and pitching stories to the media, preparing media kits, organizing press conferences, designing PR campaigns and crisis management.Key Accounts: Samsung Pakistan, CarFirst, DWP Group Pakistan (Gree-Ecostar), The Institute of Chartered Accountants Pakistan (ICAP), Lamudi Pakistan, Pakwheels, Pakistan Association of Automative Parts & Accessories Manufacturers (PAAPAM), Pakistan Coating Show (PCS), Cheetay, Punjab Skills Development Fund (PSDF), SastaTicket, ShoppingExpress, ACCA Global