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Usman Waheed Email & Phone Number
Senior Vice President
at
Tensports
1 work email found
@pepsico.com
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Who is Usman Waheed? Overview
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Quick answer
Usman Waheed is listed as Senior Vice President at Tensports, a with 115 employees, based in Pakistan. AeroLeads shows a work email signal at pepsico.com and a matched LinkedIn profile for Usman Waheed.
Usman Waheed previously worked as Director - Marketing & Commercial departments at Pakistan Cricket Board and Commercial Director at Pakistan Cricket Board. Usman Waheed holds Master'S Degree, Management And Information Systems, Academic Distinction Achieved from The University Of Manchester.
Company email context
Email format at Tensports
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{first}.{last}@pepsico.com
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Profile bio
About Usman Waheed
Senior Marketer with experience in the Consumer Goods and Sports Management Industries.Held various leadership and director roles within PepsiCo Asia Pacific & Coca-Cola Export Corporation, Middle East amongst other key leadership positions.Key Highlights:Director Marketing & Commercial at Pakistan Cricket Board (PCB): Responsible for the commercial operations of the PCB, particularly focusing on enhancing the revenue streams through sponsorships, partnerships, and branding initiatives. Franchise Director at PepsiCo: Role involved managing franchise operations and driving business growth in the region. Chief Marketing Officer for Sutas Dairy: Responsible for overseeing the marketing strategies, which included product development, market analysis, and brand positioning.Marketing Manager at Coca-Cola Middle East: Early career at Coca-Cola involved managing marketing campaigns and initiatives that significantly impacted brand awareness and consumer engagement in the Middle East region.Indra Nooyi Award: Recognized with the Indra Nooyi Award for Outstanding Contribution to PepsiCo International, which highlights his significant impact on the company’s growth and strategic initiatives during his tenure.Throughout his career, Usman Waheed has demonstrated strong leadership and strategic vision, making substantial contributions to the organizations he has worked for. Joined Ten Sports Network as Senior Vice President in October, 2024.Has previous Sports Industry Marketing experience having led Coca-Cola Middle East football activations in collaboration with FIFA. Managed the Coke sponsorship for the inaugural FIFA Club and Beach Soccer World Cups in the UAE.Qualifications:MSc Management & Information Systems with academic distinction (University of Manchester, United Kingdom)Master of Business Administration (LUMS, Graduated with Dean's Honors)BSc (Hons) Economics (LUMS)Publications: 2005 "Information Systems Outsourcing Success: A Client-Service Provider Gap Analysis in Pakistan", Journal of Information Technology Management, Volume XV, Numbers 1-2, pp. 1-13. 2005 'Relationship Antecedents in Outsourcing Success: Empirical Investigation of Three Outsourcing Relationships'. International Resource Management Association (IRMA), International Conference, May 15-18 2005, San Diego, USA with A. Molla and A. Okunoye (Co-authors). Specialties: Marketing Management, Information Systems, Data Analytics, Revenue Management
Listed skills include Marketing Strategy, Business Development, Information Technology, Brand Management, and 20 others.
Current workplace
Usman Waheed's current company
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Tensports
14 roles
Usman Waheed work experience
A career timeline built from the work history available for this profile.
Oct 2024 - Present
Director - Marketing & Commercial Departments
Heading the Brand Management, Communications, Commercial Sales, Production, Broadcast, Venue & Event Management and Merchandising workstreams at the Pakistan Cricket Board.
Sep 2023 - Oct 2024
Commercial Director
May 2022 - Sep 2023
Vice President Middle East & Asia
Sep 2021 - May 2022
Chief Marketing Officer
Jul 2019 - Sep 2021
Senior Business Transformation Director
May 2018 - Jun 2019
Business Transformation Director
Headed the Sales Transformation, Franchise Governance and Business Development Portfolios
Aug 2017 - May 2018
Jul 2014 - Jul 2017
Franchise Manager
Franchise Manager at PepsiCo International (Pvt) Limited based out of Lahore, Pakistan- Portfolio entails 50% of national sales volume for PepsiCo Pakistan- Responsible for:- Franchise specific strategy, in market execution and business development - Conceiving and executing Annual Operating Plan initiatives and ensuring Bottlers' full alignment to PepsiCo initiatives. - Strategic Consulting & sales strategy development for the franchiseeSpecial Recognition:- Awarded PepsiCo Global Innovation Award in Spain during the annual Franchise Conference in 2012
Jun 2010 - Jun 2014
Brand Manager Coca-Cola Middle East
Responsible for the brand management portfolio for Coca-Cola at Coca-Cola Export Corporation, Middle East. Managed brand portfolio for all 5 GCC markets in addition to Lebanon, Jordan, Syria, Northern Iraq, Yemen & Palestine.
Jan 2009 - Jul 2010
Group Brand Manager
Responsible for the entire Children Health & Nutrition PortfolioAt Nestle for 4 years in the Brand Management function
Jul 2008 - Dec 2008
Brand Manager
@ Nestle Pakistan LtdSept 2006Brand Manager – Child Nutrition (NIDO)- Responsible for the complete NIDO portfolio including NIDO FCMP, NIDO Nutrition System , NESLAC and New Product Development within Child Nutrition. - Achieved overall brand growth of over 30% in 2006- Developed consumer value creation model for milk brands at Nestle Pakistan.- Received the top 10 best campaign (Nestle Hit Parade) award for ‘NIDO 1+ Healthy Tummy’ campaign- NIDO 10 signs TVC rated highly in the LINK Pre-test for its Persuasiveness, Brand Appeal and Ability to positively impact consumer behavior.
Sep 2006 - Jun 2008
Asst Brand Manager
Nestle Pakistan Limited
Jan 2005 to August 2006Asst. Brand Manager- NIDO Nutrition System (NNS)-Successfully implemented the NIDO 1+ launch in Pakistan-Commercial Plan for Marketing activities for NIDO Nutrition System 2006 and 2007-Launched NIDO 3+ and NIDO 6+ to complete the NNS range in Pakistan
Jan 2005 - Aug 2006
Team & coworkers
Colleagues at Tensports
Other employees you can reach at tensports.com. View company contacts for 115 employees →
VV
Vineet Verma
Colleague at TensportsUnited Arab Emirates
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EJ
Edith Javier
Colleague at TensportsUnited Arab Emirates
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AS
Ajay Soner
Colleague at TensportsJodhpur, Rajasthan, India
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AG
Ashish Goswami
Colleague at TensportsMumbai, Maharashtra, India
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AM
Anil Mohan
Colleague at TensportsIndia
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CT
Chaitanya Tiwari
Colleague at TensportsUnited Arab Emirates
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GK
Gargi Kaul
Colleague at TensportsDelhi, India
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AA
Annie Augustine
Colleague at TensportsUnited Arab Emirates
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GG
Ganesh Ganesh_K
Colleague at TensportsUnited Arab Emirates
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GA
Ghulam Ali
Colleague at TensportsUnited Arab Emirates
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Vineet Verma
Colleague at TensportsUnited Arab Emirates
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EJ
Edith Javier
Colleague at TensportsUnited Arab Emirates
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AS
Ajay Soner
Colleague at TensportsJodhpur, Rajasthan, India
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AG
Ashish Goswami
Colleague at TensportsMumbai, Maharashtra, India
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AM
Anil Mohan
Colleague at TensportsIndia
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CT
Chaitanya Tiwari
Colleague at TensportsUnited Arab Emirates
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GK
Gargi Kaul
Colleague at TensportsDelhi, India
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AA
Annie Augustine
Colleague at TensportsUnited Arab Emirates
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GG
Ganesh Ganesh_K
Colleague at TensportsUnited Arab Emirates
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GA
Ghulam Ali
Colleague at TensportsUnited Arab Emirates
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3 education records
Usman Waheed education
Master'S Degree, Management And Information Systems, Academic Distinction Achieved
Mba - Master Of Business Administration, Finance And Marketing
Bsc (Hons), Economics
FAQ
Frequently asked questions about Usman Waheed
Quick answers generated from the profile data available on this page.
What company does Usman Waheed work for?
Usman Waheed works for Tensports.
What is Usman Waheed's role at Tensports?
Usman Waheed is listed as Senior Vice President at Tensports.
What is Usman Waheed's email address?
AeroLeads has found 1 work email signal at @pepsico.com for Usman Waheed at Tensports.
Where is Usman Waheed based?
Usman Waheed is based in Pakistan while working with Tensports.
What companies has Usman Waheed worked for?
Usman Waheed has worked for Tensports, Pakistan Cricket Board, Edible Brands, Nishat Sütaş, and Pepsi Bottling Ventures - North Pakistan Franchises.
Who are Usman Waheed's colleagues at Tensports?
Usman Waheed's colleagues at Tensports include Vineet Verma, Edith Javier, Ajay Soner, Ashish Goswami, and Anil Mohan.
How can I contact Usman Waheed?
You can use AeroLeads to view verified contact signals for Usman Waheed at Tensports, including work email, phone, and LinkedIn data when available.
What schools did Usman Waheed attend?
Usman Waheed holds Master'S Degree, Management And Information Systems, Academic Distinction Achieved from The University Of Manchester.
What skills is Usman Waheed known for?
Usman Waheed is listed with skills including Marketing Strategy, Business Development, Information Technology, Brand Management, Fmcg, Advertising, Customer Insight, and Trade Marketing.
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