James Williamson

James Williamson Email and Phone Number

Creative Management | Creative Direction | Retail Activation | Brand Design | Shopper Marketing Design | CPG Design @ Greenridge
James Williamson's Location
Chicago, Illinois, United States, United States
James Williamson's Contact Details
About James Williamson

Jamie brings over a decade of experience in creative leadership and CPG marketing. He spent 10 years running his own successful agency in Cincinnati, followed by leading creative shopper marketing efforts for the Nestlé Purina account at Ryan Partnership/Epsilon. His expertise expanded further as he collaborated with Disney Consumer Products on multiple toy launches for Tomy International. He then took on the challenge of establishing an in-house shopper marketing agency for Gallo.His diverse skill set includes packaging design, digital marketing, brand strategy (development, reinvention, and launch), retail activations, direct-to-consumer (DTC) initiatives, and comprehensive 360° shopper marketing strategies.James Williamson (Jamie) He/Him/Hisusoniancreative@mac.comCORE COMPETANCIES: • creative direction• experiential marketing• integrated marketing• omni-channel campaigns• packaging• customer experience• retail strategy & design• branding• creative direction• client relationships• copywriting• creative department management• alcoholic beverage, wine & spirits branding and shopper marketing• pet food and treats• Toys

James Williamson's Current Company Details
Greenridge

Greenridge

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Creative Management | Creative Direction | Retail Activation | Brand Design | Shopper Marketing Design | CPG Design
James Williamson Work Experience Details
  • Greenridge
    Creative Director, Shopper Marketing, Retail Activation
    Greenridge Sep 2023 - Present
    Elk Grove Village, Il, Us
    Creative Director over retail activation, helping promote our full line of premium, natural meats and cheese while transitioning/establishing a new brand-look nationally.
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  • Usonian Creative
    Creative Director Consultant
    Usonian Creative Jan 2005 - Present
    Chicago, Il, Us
    Seasoned creative, problem solver, and manager. Experience in 360 shopper marketing, retail design & activation, promotions, and e-commerce. Key Achievements: • Heading the environmental graphics portion of a concept, prototype store for T.J. Maxx. The current standard format for the retailer. • Several concept hotel projects for Hilton and Marriott through FRCH Design Worldwide, helping redefine the modern, lobby experience.• Extensive work with Saatchi & Saatchi X on shopper marketing and packaging projects, including a reinvention of the gastrointestinal aisle for Prilosec OTC, a salty snack aisle redesign for Frito Lay, and several holiday-themed packaging projects for Millstone Coffee.• Co-led a comprehensive re-branding of Easy Spirit shoes for Nine West Group. The new brand personality was rolled out over a 12 month period including logo, complete redesign of all packaging, direct mail, display signage, merchandise branding, store design and other assorted collateral materials, helping bridge the more pragmatic brand to its stylish sister.• Created a brand of giftware & books from scratch using AI and on-demand printing as a learning exercise for an Etsy and Amazon store.
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  • Gallo
    Creative Director
    Gallo May 2021 - Jan 2023
    Modesto, California, Us
    Creative Director working on E. & J. Gallo's activation and e-commerce initiatives. Was re-engaged from a previous full-time leadership role to help during pandemic transitions.Key Achievements:• Concepted several seasonal programs to help bolster ongoing relevancy of the DTC website. A grilling promotion, tying steak cuts to specific wine types, garnered the highest engagement to that date for the DTC website.• Creative directed ongoing e-mail/digital campaigns to educate shoppers about wine and the on-line ordering experience. • Creative directed and concepting of in-store promotions for Target and Whole Foods. The promotions tied numerous seasonal wine-forward campaigns to the retailers' existing marketing calendars across the entire purchasing cycle.• Concepted and creative directed a modular, cost-effective, display-at-shelf with updatable promotional graphics for independent liquor stores.
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  • In Connected Marketing
    Creative Director
    In Connected Marketing Aug 2020 - May 2021
    Chicago, Us
    Creative director over the JM Smucker's Portfolio, Naturelo Vitamins, Airly, and Sara Lee accounts. My team was let go due to agency layoffs.
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  • And Agency
    Creative Director
    And Agency Mar 2019 - Aug 2020
    Miami, Florida, Us
    Creative department lead, directing full-time internal and external designers working on international branding, CX, UX, UI, and brand-placemaking projects. Key achievements:• Helped improve, review and establish protocol and procedures for this rapidly growing firm, with offices in Toronto, Chicago, San Antonio, and Monterrey, Mexico.• Creative directed signage and retail communication for special initiatives within AT&T retail locations.• Creative directed placemaking projects for AT&T call centers across the country. Tied each location to the regional geography and culture. Projects included way finding, super-graphics, dimensional installations, immersive video walls, and digital content.• Transitioned the creative team from full-time in-office work, to a fully remote working model.
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  • E. & J. Gallo Winery
    Creative Director, Shopper Marketing
    E. & J. Gallo Winery Jul 2015 - Mar 2019
    Modesto, California, Us
    Founder and creative lead over Gallo Shopper 360, the internal shopper marketing agency serving the E. & J. Gallo portfolio of over 120 wine and spirits brands.Key achievements/responsibilities included:• Creation, Building, and creative leadership of Gallo's internal shopper marketing agency, supporting our national retail partners, on-premise, and digital-consumer business.• Ideation and implementation of omni-channel shopper marketing platforms/programs for brands including High Noon, Barefoot, Apothic, New Amsterdam, Camarena, etc.• Creative direction and concepting of Rosé Your Way, an omni-channel promotion of Gallo's Rosé portfolio. The program generated 20.9 million impressions and more than 180.5k interactions, it drove impressive sales results for our retailers; +124.6% in dollars sales vs. the previous year. In the first two months, the Rosé category within IRI grew +67%/ +66% in dollar sales and volume March-April, and Gallo's Rosé SKUs grew +83%/ +112% respectively in dollar sales and volume during that same time frame, resulting in Gallo brands outperforming the market by about 15% in dollar sales, and almost double in volume.• Design lead over several retail category reinventions, managing external architectural, retail, and design firms.• Planned and implemented several RFP explorations with outside agencies, manufacturers, and design-build firms.• Led brand voice, campaign creation, and refinement for several of our flagship brands.• Participated in the creation of Gallo's KUBE system of shopper/consumer/occasion-based segmentations, as well as how we present these findings, in digestible formats, both internally and to our distributors, retail partners, and sales teams.• Creative direction over Gallo's industrial design/structure team.
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  • Tomy International
    Director Of Creative Services
    Tomy International Aug 2014 - Jul 2015
    Oak Brook, Il, Us
    Was responsible for the leadership and project management of the Creative Services team across multiple offices for TOMY toy brands including Chuggington, John Deere, Pokémon, Sonic, along with Disney properties Inside Out, Miles From Tomorrowland, The Good Dinosaur and Zootopia. Oversight included packaging (structure, branding, graphic design and copywriting), shopper marketing, trade marketing, digital, and collateral.Key projects included:• The management of a creative department made up of eleven packaging, POP, catalog and digital designers.• Acted as a packaging creative liaison with Disney Consumer Products to help Tomy’s working relationship as a licensee. • Created and Implemented best practices and procedures to dovetail with Disney’s production calendar and oversaw internal package design quality control.• Helped win the Zootopia license through innovative packaging and structure solutions for pitch meeting.
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  • Ryan Partnership
    Creative Director
    Ryan Partnership Mar 2010 - Aug 2014
    San Francisco, Ca, Us
    Creative lead for Nestlé Purina Shopper Marketing. Initially was responsible for pre-store, in-store and in-aisle initiatives for PetSmart, Kroger and HEB. Responsibilities were increased by Purina within six months to also include Target, Walmart and Sam's Club, helping triple the business for Ryan. Later, Meijer, Petco, Ahold and Dollar General were also added. Key projects included:• Several projects for multiple retailers pursuing departmental re-inventions and design on a category scale.• Implementation and art direction of a $500K, multi-location photo shoot for Purina, building an internal stock library for the client.• Helping secure a brand's permanent end-cap placement in a national pet specialty store through the invention of a pop-up tray shopping system.• Design and implementation of several high-profile product launches, including shopper marketing research and strategy to help optimize messaging for each of our key retailers.
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  • Enesco
    Art Director For Branding, Packaging & Shopper Marketing
    Enesco Mar 2009 - Mar 2010
    Itasca, Il, Us
    Responsibilities included the packaging and display needs for quarterly launches of over 2,000 SKU's from concept through production, spanning dozens of brands including several licensed properties including Disney, Gund, and National Geographic.Helped coordinated overseas specification, sourcing, engineering and pricing with Enesco's Asian offices and helped problem-solve shipping, regulatory and mass production challenges for this international giftware firm.
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  • Kcd, Inc.
    Founding Partner/Associate Creative Director
    Kcd, Inc. Jan 1996 - Mar 2005
    Advertising/design studio specializing in national brand development, real estate development, retail, shopping center and entertainment industries. Included a comprehensive re-branding of Easy Spirit shoes for Nine West Group. The new brand personality was rolled out over a 12 month period including logo, complete redesign of all packaging, direct mail, display signage, merchandise branding, store design and other assorted collateral materials, helping bridge the more pragmatic brand to its stylish sister.For 10 years KCD was the agency of record for Kenwood Towne Centre, a regional destination mall in Cincinnati, Ohio. The firm won numerous, national awards for work tying the center to local cultural institutions with a broadcast, promotions and print campaign. Within the first 3 years KCD helped double the sales-per-square-foot without any facility expansion or improvement. This kept Kenwood Towne Centre in the nation's top 10 performing shopping centers by sales-per-square-foot for 9 years. In the business to business arena, Madison Marquette, an international real estate development firm, engaged KCD to develop a new marketing campaign including a redesign of the graphic standards and approach for all advertising, print and digital communication. During the first year of the campaign, inquiries more than doubled for new business.Additional clients included the founding chapter of Big Brothers Big Sisters and The Scripps Howard Foundation, the philanthropic arm of Scripps Networks.http://mycreativesource.com
  • Design Centre Of Cincinnati
    Senior Art Director
    Design Centre Of Cincinnati Jan 1993 - Jan 1996
    Advertising/design studio focusing on toy, apparel, food and other consumer branding and packaging projects. Included several multi-SKU projects for Kenner, ConAgra Foods and Totes, including brands such as Orville Redenbacher's, Thompson WaterSeal, Congo, Zots, and Swamp Thing.
  • Rgi, Inc.
    Art Director
    Rgi, Inc. Feb 1990 - Jan 1993
    Covington, Kentucky, Us
    Established and built the packaging department from scratch, transforming a historically promotional firm to a packaging firm, resulting in a four-fold growth of business over two years.
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James Williamson Skills

Creative Direction Brand Development Art Direction Advertising Packaging Graphic Design Marketing Logo Design Graphics Creative Strategy Concept Development Indesign Adobe Creative Suite Integrated Marketing Shopper Marketing Strategy Corporate Identity Corporate Branding Copywriting Collateral Brand Architecture Email Marketing Brochures Creative Services Experience Design Direct Marketing Visual Communication Interaction Design Digital Strategy Layout Interactive Marketing Posters Creative Problem Solving Image Manipulation Quarkxpress Outdoor Advertising Pos Print Production Ideation Print Collateral Marketing Strategy Management Social Media Social Media Marketing Leadership Digital Marketing Business Development Branding And Identity Creative Development Retouching Direct Mail Illustration Typography Catalogs User Experience User Interface Design Web Design Magazines

James Williamson Education Details

  • Central Academy Of Commercial Art
    Central Academy Of Commercial Art
    Commercial And Advertising Art

Frequently Asked Questions about James Williamson

What company does James Williamson work for?

James Williamson works for Greenridge

What is James Williamson's role at the current company?

James Williamson's current role is Creative Management | Creative Direction | Retail Activation | Brand Design | Shopper Marketing Design | CPG Design.

What is James Williamson's email address?

James Williamson's email address is us****@****mac.com

What is James Williamson's direct phone number?

James Williamson's direct phone number is +151350*****

What schools did James Williamson attend?

James Williamson attended Central Academy Of Commercial Art.

What are some of James Williamson's interests?

James Williamson has interest in Panna Cooking, Architectural Designer, Llc, Jan's Gallery B&b, Born Lgbt, Chicago Open House, Mexican Restaurant, Marley Spoon, Community, Gabriel Davis.

What skills is James Williamson known for?

James Williamson has skills like Creative Direction, Brand Development, Art Direction, Advertising, Packaging, Graphic Design, Marketing, Logo Design, Graphics, Creative Strategy, Concept Development, Indesign.

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