Usra Javed Email & Phone Number

Bensenville, Illinois, United States

Karāchi, Sindh, Pakistan

Karāchi, Sindh, Pakistan

Committed to improving the financial outcomes of SMEs by developing and executing effective social media strategies that generate buzz, increase visibility, and enhance user loyalty.Product Awareness Content:Strategically developed content to increase awareness of the product among target audiences, resulting in increased engagement and positive brand sentiment.Utilized a range of communication strategies such as social media campaigns and influencer partnerships to effectively communicate the product's unique value proposition.#LocalBaadshah Campaign:Successfully developed and executed the #LocalBaadshah campaign, an industry-first feature in which business owners can make customized video Ads by Babar Azam.Generated significant social media buzz and raised awareness for the campaign, resulting in increased engagement and positive brand sentiment among the target audience.New feature/product Launches and Usability:Working for different product launches and experiments, usability among users, and developing targeted content that effectively communicates the unique value proposition of each vertical.Utilizing user feedback and market insights to continuously improve the usability and effectiveness of each feature

As a Social Media Manager, I successfully managed and executed social media strategies to increase brand awareness, engagement, and customer loyaltyMy responsibilities included creating and curating content, monitoring and engaging with followers, analyzing performance metrics, and staying up-to-date with industry trends and best practices. PROTON/X70 Launch:Successfully executed a social media launch for PROTON and X70 in Pakistan, which resulted in significant engagement and positive brand sentiment among the target audience.iPhone Launch via Mercantile:Played a key role in the launch of the iPhone 12 and iPhone 13 via Mercantile, an authorized Apple distributor based in Singapore.Collaborated with the Mercantile team to develop and execute effective social media strategies that generated high levels of excitement and anticipation among Apple fans.Facebook Blueprint Course Campaign:Completed a two-month Facebook Blueprint course campaign as a trial in cluster countries, resulting in 1500 registrations and 500 signups.Demonstrated a deep understanding of Facebook's advertising platform and effectively leveraged this knowledge to drive impressive results for the campaign.SnackVideo Pakistan:Successfully managed the social media platforms for SnackVideo Pakistan, achieving monthly KPIs of Organic Reach, Engagement, and Followers on Facebook and Instagram.Developed engaging and relevant content that resonated with the target audience and contributed to increased brand loyalty and customer retention.Amreli Steels:Managed Amreli Steels' social handles and associated with the #AapKitarahSOLID campaign, resulting in increased brand awareness and positive brand sentiment.SnackVideo #EidwithEdhi Campaign:Proudly associated with the SnackVideo #EidwithEdhi campaign, which generated significant social media buzz and raised awareness for a worthy cause.

Managed portfolios of Rouche, Nutree and Skin and Laser by Shahnaz

Dha

Casting talent for TVC, Making adapts, Making releases for Broadcast, Pitching Videos editing

Production Assistant

Master'S Degree, Advertising

Bachelor'S Degree, Film/Cinema/Video Studies