Ustat Mehta Email & Phone Number

A small online business store. We sell and customise clothing items (both thrifted and handmade).

Toronto, Ontario, Canada

Working alongside Giftgowns’ CEO and Founder, Jacqueline Moss and learning how to manage social media accounts, creating content, writing weekly blogs and using applications such as Later, Klaviyo and much more.

-Manage content, develop media plans and update social media with a focus on increasingawareness and engagement.-Worked on the development and implementation of new social media plans in order toattract new customers and increase brand awareness.

Delhi, India

-Completed thorough research into assigned topics.-Researched, outlined and developed articles that align with the brand's ethos and its work.-Wrote social media copies for the brand’s Instagram.

Delhi, India

-Published blog content about fashion, mostly focusing on streetwear.-Worked closely with the team of writers to produce a website and social media content.-Developed copies while maintaining brand voice.-Conducted interviews and later, transcript them in a blog format.

-Pitched content ideas about beauty, skincare and makeup.-Worked collaboratively with team members to develop content strategies, meet project goalsand create well-researched content.-Proofread and edited content created by a team of 3 writers.-Published and maintained website and blog content.

-Research industry-related topics (combining online sources, interviews and studies),producing, proofreading and editing articles for the BW People website.-Writing a clear and concise marketing copy to promote the articles on various social mediaplatforms.-Tran-scripting recorded interviews of audio into text and further, proof-reading andorganizing them into an interview-style article.-Taking existing data from a separate document and inputting it into Excel.-Sending invites for press conferences, conclaves and meets including scheduling, updating,and contacting the invitees.

-Hike Messenger, also called Hike Sticker Chat, was an Indian freeware, cross-platform instantmessaging.-As a student representing my college, I successfully built a network of students on the appusing offline and online strategies.-Ideating and executing engaging campaigns as an integral part of a team of ambassadors.-Working on creating engaging content and hashtags to generate business for the company.-Pre-testing a new and upcoming software update and engaging in surveys at Hike.

Postgraduate Degree, Digital And Content Marketing

Graduate Program, Professional Writing And Communications

Activities and Societies: Learning fundamental writing skills such as storytelling and narratives, editing, social media management.

Bachelor Of Arts, Journalism

Activities and Societies: The program focused on the various facets of Mass Media and Journalism such as Photography, Politics, Public.