Utban Ali Email & Phone Number

Canada

• Salesforce Campaigns Analytics & ROI Enhancement: Analyzed marketing campaigns, achieving a 15% increase in ROI through data- driven insights and recommendations for email marketing campaigns.• Marketing Qualified Leads Enhancements (MQL) across the Funnel: Enhanced Marketing Qualified Leads(MQL) by improving Salesforce processes to improve lead quality & annual recurring revenue.• Vertical Specific Campaigns for Conversion Rate Optimization (CRO): Achieved 20% improvement in conversion rates by designing and executing over 50 campaigns specific to various verticals.• Revenue Operations Optimization (RevOps): Collaborated with Revenue Operations, refining data processes that led to a 25% efficiency gain in campaign execution and reporting.• Website & Landing Page Content Optimization (MS Clarity): Worked with the website team to optimize the website content, based on data insights from MS Clarity.• Sales Campaign Performance Dashboards: Designed and built dashboards, improving visualization of campaign performance and conducted in-depth analysis of leads and funnel activity, uncovering actionable insights that drove a 10% increase in lead acquisition to closed/won status.

Canada

• Lead Generation & Targeted Marketing Campaigns: Successfully achieved 30% increase in qualified leads YoY by driving lead generation efforts and supporting targeted campaigns.• User Personas Analysis & Account Based Marketing (ABM):Conducted lead and account research to support Account-Based Marketing(ABM) programs, pre-qualifying 100+ marketing qualified prospects monthly to enhance sales pipeline efficiency.• Consumer, Competitor & Market Research: Performed consumer, competitor, and market research to inform strategic Account- Based Marketing plans, contributing to a 25% increase in conversion rates for targeted segments.• Email Marketing & Cold Calling Campaigns & Reporting (Gong, Pardot): Created & conducted email marketing & cold calling campaigns and monitored their performance to optimize campaign goals

Canada

• Sales Development Representative Program (SDR): Developed a new Sales Development Representative (SDR) program, resulting in a 40% increase in efficiency and lead generation effectiveness.• Sales Quotas, Revenue & Target Planning: Collaborated with executives and board of directors to establish quotas and goals for revenue-related contributors across all levels, enhancing alignment and accountability.• Sales Enablement & Lead Assignment Process Optimization: Achieved a $1.5 million increase in annual revenue by working with Revenue Operations and Sales Enablement teams to stream line processes and implement best practices, improving operational efficiency and sales effectiveness.• Sales, Financial & Commercial KPIs Reporting Dashboards: Established OKRs and KPIs across departments and implemented POD structures to enhance team productivity.• Sales Cycle, Monthly & Quarterly Reviews: Analyzed monthly and quarterly revenue in puts from all departments, creating dashboards and reports to forecast revenue for the next quarter, enabling proactive decision-making and resource allocation.

• Market Surveys & Questionnaire Design: Conducted in-depth market surveys to analyze market trends across cities worldwide, providing insights that guided strategic decision-making.• Financial Models for Real Estate Projects: Prepared financial models for projects exceeding $1million, facilitating accurate forecasting and enhancing highest and best use studies for optimal project outcomes.• Marketing Feasibility Studies: Played a key role in feasibility studies for new projects, analyzing market data and financial projections to assess viability and inform investment decisions.• CRM Management: Managed and administered Colliers' internal CRM database, ensuring data accuracy and effective utilization for client relationship management.

• Project Wise Cost & Revenue Analysis: Analyzed revenue from projects nationwide, conducting variance analysis to optimize cost overheads.• Customer Revenue & Project Monitoring Dashboards: Developed interactive dashboards for donors, including government bodies and NGOs, facilitating real-time project monitoring and enhancing transparency.• Revenue Forecasting & Cash flow: Worked with cross – functional teams to provide accurate revenue forecasts for periodic cash flow forecasting.

Mauritius

Bsc, Accounting And Finance

Master Of Business Administration - Mba, Marketing, 3.90