- Oversee the palm oil industry across the European continent by employing market intelligence, conducting thorough research and rigorous analysis, all aimed at strengthening the commodity's presence- Nurture proactive engagement with European industry stakeholders to effectively address challenges and seize opportunities within the palm oil supply chain regionally and globally - Implement public relations initiatives by organizing round table dialogues, conducting ministry visits, engaging in lobbying efforts, and facilitating bilateral and multilateral meetings among policymakers and government officials.- Execute comprehensive marketing and communication strategies at the regional level, ensuring effective resource management to align with palm oil industrial objectives.- Offer advisory input and feedback to headquarters to enhance regional performance. Develop tailored services for B2B clients bridging Europe and Asia.- Generate benchmarked reports to accurately monitor regional progress for headquarters and Malaysian government officials. - Design and develop campaign content to raise awareness about palm oil through digital and print channels.

- Developed and implemented strategic plans, identified new market opportunities, established partnerships with key stakeholders, managed operational logistics, and ensured compliance with regulatory requirements.- Actively engaged with existing and potential customers /stakeholders. Strengthened Malaysian palm oil brand presence through events and trade shows.- Implemented all dimension marketing and communications strategies on a regional level. Develop bespoke services to meet requests of B2B clients in Sub Sahara and Malaysia.- Established communication collaterals, factsheets, newsletters, regional web content management, etc.

- Managed the overall head office and ten regional branches on strategic communication. Engaged with industry stakeholders in palm oil promotional efforts.- Developed communication collateral: brochures, newsletters, press releases, annual reports, and annual brand plans. Researched and produced monthly and quarterly reports to senior management.- Coordinated and organized seminars, conferences, and exhibitions: EU-MEP Visit, ANUGA Germany, SIAL Paris, and Regional Palm Oil Trade Seminar (POTS).