• Spearhead marketing and promotional materials including event design, fliers, and video production while ensuring branding guidelines are met.

• Developed comprehensive branding guidelines for over 5+ brands encompassing visual identity, typography, and color.• Worked with 30+ clients for tailored design work to best represent brand identities across multiple platforms.• Developed efficient client onboarding process via comprehensive project briefs and consultations ensuring a thorough understanding of client needs.• Creative direction for marketing materials, ensuring alignment with branding objectives and maintaining high visual standards.PORTFOLIO: UTHINHPHAM.COM

• Led the Marketing and Promotions office for a one-year term, overseeing all operations.• Sole authorizer of ASUCR's instagram account (11.7k followers and control of a budget over $10,000.• Appointed and managed a team of 8 committee members, including videographers, photographers, and social media coordinators. • Created a widely-viewed orientation video for the freshman class of 2027 and incoming transfer students (10,209 students).• Orchestrated collaborative ASUCR tabling events with clubs and off-campus entities.• Assisted in organizing a successful open house with over 300 student attendees for all ASUCR offices.

• Lead and managed the core team of 15 members ensuring efficient production of material as needed from the Marketing & Promotions office.• Introduced a new form of communication throughout the organization using Discord resulting in an increase of response time within members by 50%.• Created an ASUCR orientation video shown to the freshman class of 2026 as well as incoming transfer students (57,365 applicants, not including transfers).

• Assist planning and execution of faculty events.• Facilitation of operation support and event marketing.• Creating flier, infographic, and t-shirt designs

• Create a new logo and theme every quarter to represent the organization.• Generate visual designs for info-graphics, instagram posts, shirt designs, and more.

• Designed recruitment flyers and marketing materials leading to a new class of over 70+ new members.• Raising over $22,000 as a collective donating 100 bikes to the Riverside Boys and Girls club in collaboration with NFL player JuJu Smith-Schuster • Spearhead marketing projects as well as lead a committee of 10 members to improve efficient work flow.

• Manage chapter Instagram account holding over 2000+ followers and increasing overall instagram follower count by over 15%.• Plan and create posts that correlate with members of the organization in a cohesive and stylistic method to hold user engagement.• Generated an average of 8000+ users reached and 300+ users engaged per Instagram post.• Account: @ksigriverside

• Worked in Fast-paced environment serving over 5000+ students/guests daily.• Upholding restaurant safety-procedures and protocols to the highest standard.• Resolve customer complaints and maintain guest satisfaction.