A brand is a friend.It's what you know. You trust. And you rely on.A brand, like a friend, is consistent. A brand's personality is the same online or off. If they're the comic relief at a cocktail party, they will be the comedic relief in the boardroom. If they're the stern voice of reason in an email, they will be the stern voice of reason in an online ad unit. Or a print ad. Or a tv commercial. A brand is a friend. And while so many these days bandy about buzzwords like "cross-channel," "media agnostic," "integrated," "deep-funnel," and more, what it really comes down to is this: A brand, like a friend, finds a way to reach you with a message that's appropriate, a message you need to hear when you really need to hear it. With a text. With an email. With whatever means are available to let you know: They're there for you. A brand is a friend. And what is a friend, but a promise?What is your brand promise? And are your marketing communications living up to it?If you'd like to answer these questions and more, please feel free to contact me.I am always looking to make another friend. And another brand.Specialties: Creation & execution of brand strategy, concept development, and copywriting.
Listed skills include Copywriting, Integrated Marketing, Advertising, Concept Development, and 33 others.