Utkan Emre Başar Email & Phone Number

Istanbul, Türkiye

At Basefy, I lead the creative direction and design strategy, ensuring cohesive brand representation across all platforms. My role merges art direction and UI/UX design, enabling me to create visually compelling user experiences that align with business goals.Key Responsibilities: • Spearheading the design and execution of web and mobile interfaces with a focus on user-centric design, functionality, and aesthetics. • Collaborating with cross-functional teams including developers, marketers, and product managers to bring innovative design solutions from concept to completion. • Leading branding initiatives, overseeing the development of visual assets, typography, color schemes, and overall brand identity to ensure consistency across touchpoints. • Conducting user research, wireframing, prototyping, and user testing to optimize UX and improve user engagement. • Managing and mentoring a team of designers, ensuring high-quality output and professional growth. • Staying current with design trends and best practices to introduce fresh, modern approaches to UI/UX design.

London, England, United Kingdom

•Curious Brand is a results-driven agency specializing in translating strategic insights into compelling brand positioning, design, and messaging, boosting imspire.•As Co-founder and art Director, responsible for creating brand designs and 360 campaigns for over 20 clients, B2b and B2c, including Siemens, BSH, CCI, BASI, and Elea with great passion.•Revamped quality assurance at branding project processes, leading to a 30% reduction in project completion times and an increase in client satisfaction ratings.•Enhanced departmental workflow by leveraging expertise in UI/UX, creating captivating motion graphics, and creative content concepts, •Applying a strong foundation in marketing knowledge by contributing to streamlined project execution, problem-solving approach, adaptable time management and creative strategy.

Istanbul, Turkey

•Led the creative team of 23 with enthusiasm to shape and define the artistic vision, significantly increasing brand engagement and driving brand excellence.•Help to articulate new clients through effective leadership and creative direction in a passionate and responsive manner.•Executed high-impact advertising campaigns for industry and retail leaders, including HSBC, Pampers, Head & Shoulders, Crest, Kinder, Nutella, and more, consistently delivering exceptional results and significantly contributing to brand growth in a fast-paced environment.•Collaborated with P&G and Created BANABAK youth platform app influence industry which then leveraged to the global market, using data-driven design it had more than 1 million subscribers in only Turkey in the first year.•Helped to double revenue in one year, won four global pitches, received three awards, and co-directed over 20 TV commercials.

Istanbul, Turkey

•Developed and designed highly effective cross-channel campaigns with the help of media budget knowledge, resulting in a 40% growth in customer acquisition within a few months.•Won eight pitches, including OREO, NUTELLA, KINDER, and SIEMENS, and received six awards.•Launched the social media campaign for Oreo which became viral second day and showcased by OREO and Facebook as a leading successful global case study.•Highly active creative production with attention to detail at digital channels using digital marketing knowledge of media and art direction. Contributed to tripling revenue during the tenure.

Istanbul, Turkey

As an art director at CVP, my role is crucial in the creation and execution of visually compelling campaigns for clients. Primary responsibility is to conceptualize and execute innovative and effective visual designs across a variety of media channels, including print, digital, and broadcast. Additional of this, creating motion graphics and videos for different chanells.

Istanbul, Turkey

As a skilled graphic designer, the role entails the ability to transform creative visions into visually captivating designs. With expertise in both digital and print media, a strong aptitude lies in conceptualizing and executing compelling graphics that effectively communicate brand messages. Staying up-to-date with the latest design trends and possessing a keen eye for detail ensures that every project undertaken is visually striking and cohesive. The objective is to deliver impactful designs that exceed client expectations and elevate their brand presence, combining artistic flair with technical proficiency.

Istanbul, Turkey