Ads Ranking Infra and Privacy

• Designed and led a comprehensive, scalable platform-level notifications project that encompassed frontend, backend, and data aggregation components. The project involved daily data refresh from multiple sources through DAGs.• Improved frontend load times (React.js and Redux) through strategic code splitting.• Developed an Airflow DAG to scrape 450k+ online documents daily, optimising Elastic Search indexes for search operations.

Migrated events listing screen in Facebook Lite to Bloks framework.

• Increased the average response time by 9% by utilizing Agile methods to streamline High-level and Low-level designs and develop scalable backend RESTful APIs processing 15,000+ service requests per day.• Improved the conversion rate by 12% from search results to payments page by analysing the data from AB Testing.• Designed a distributed database using MongoDB and Redis and did horizontal scaling for highly concurrent search APIs.• Developed a web framework called Stencil which went beyond component-driven architecture to segregate business logic from UI,reducing the man-hours for future developments using Typescript, React.js, Redux and Node.js.• Developed SRP and payments page of progressive web app for Goibibo Hotels, which caters to more than 25k users per day

◦ Developed two customer-facing products CoWrks and Converge from scratch using React and Redux by adhering to component-driven architecture.◦ Developed custom middlewares using Javascript and Redux-Thunk for tracking user engagement which helped in reducing the customer acquisition cost of the company.◦ Optimised performance of web applications by introducing a dynamic architecture and reducing the bundle size by more than 50% using server-side and client-side code splitting.

1. Took ownership and developed end to end core features like login, sign-up, payment gateway integration, and a simple recommendation engine (using React.js, Redux, HTML, CSS, Elixir, Phoenix and Postgres).2. Proposed a new UX based on analysis and data from Google Analytics, thereby developing a new student dashboard, which was one of the essential features of the product, increasing user engagement by 25%.

1. Developed an equity trading platform for portfolio managers, traders, and brokers of the stock market.2. Rewarded with an honoured title of Client-focused delivery.

Quality Assurance | Penultimate year of college