Business Analyst
• Managed the development and delivery of the ’KPI Planning page’, displaying data on Digital Ad Campaigns on a client’s dashboard, from scratch.• In 2 months, assumed the role of Mexican Client functional consultant, collaborating with technical teams to fulfil all client requirements.• Ensured seamless communication by acting as a liaison between the India-based technical team and the CEO (USA).• Worked on MS Excel, AWS Athena (utilized for data evaluation on Amazon S3 using standard SQL), Google Ads, Bing Ads and Meta Business Suite.