Utkarsh Agarwal Email & Phone Number

New York, New York, United States

• Spearheaded the development of a customer journey roadmap with a focus on increasing the share of wallet with an estimated increase of 5 million dollars in monthly recurring revenues• Analyzed customer journeys, identified pain points and developed a priority metric for resolution based on the impact analysis and in-depth customer, network and service performance analysis • Led a team of data scientists in building the machine learning models for scoring a customer’s upsell propensity based on usage, purchase, interaction and payment patterns to create custom marketing and sales strategies. • Developed and tested hypothesis for probable upsell based on the custom marketing strategies, which resulted in a successful increase in revenues by 2 million dollars• Collaborated with subject matter experts from cross-functional teams and compiled requirements for evolving existing customer experience solutions in production• Created epics and user stories for customer experience product evolution, and communicated the project plan to the senior management, engineering and analytics team

New York, New York, United States

• Collaborated closely with internal and external stakeholders to understand the status quo, their vision and mission. And, to align them to the project plan, strategic roadmap and KPIs for measuring success• Analyzed the customer base, product offering, competitive landscape, brand value, product strategy, marketing plan, current acquisition rate and cost of customer acquisition to develop a pivotal go-to-market strategy for effectively increasing the size of market. This led to a reduction of 15% in customer acquisition costs and increased the acquisition rate by 35%• Spearheaded a nationwide multi-partner horizontal integration strategy, utilizing data analytics to forecast data usage and cellular technology trends over a 5-year horizon, effectively assessing rising demand and devising a strategic initiative to mitigate customer churn. This initiative directly led to a 25-basis point reduction in customer churn, saving the company an estimated $70 million in customer lifetime value• Designed hypothesis, test requirements, implemented and measured A/B tests to assess the effectiveness of marketing tactics• Created epics, user stories and acceptance criteria for the projects. Worked with cross-functional teams in streamlining project requirements.• Led data and analytics teams in development of machine learning models for a varying rage of initiatives, ranging from customer churn propensity, to impact of a marketing tactic on customer acquisition and brand perception modelling

Hyderabad Area, India

• Designed and built dashboards for sales team to extract insights on sales of various products across the globe, allowing teams to track key performance indicators for retail and online sales across various regions and products• Proactively monitored performance metrics for various data pipelines, detected anomalies and communicated findings to dev-ops and engineering teams• Developed big-data pipelines in Cosmos and managed down-stream data consumption, server loads and job timelines ensuring the jobs run smoothly with consistent data flow• Discovered process improvement opportunity and developed a parallelized ETL process that reduced the run-time of an 8 hour to under 50 minutes• Collaborated with teams across geographies and functions in developing effective data management strategies• Created metadata and process improvement documents for the broader team to streamline the development processes

Product Management

Master Of Science - Ms, Business Analytics

B.Tech, Computer Science