Building and leading the S&OP function at Croma - a Tata Enterprise, as part of its strategy leadership. Additionally, anchoring the strategy for multiple functions including e-commerce, after-sales services, Tech & Product, Buying & Merchandising. Key responsibilities include:• Conceptualizing and implementing S&OP processes for core business planning across the enterprise • Leading design and execution of events and campaigns• Running key business reviews and tracking of strategic initiatives with CXOs• Planning, budgeting, monitoring and reporting Croma's 3 year growth targets • Identifying opportunities for optimizing assortment and inventory - including strategy for acquiring new brands, optimized pricing and inventory turns• Directly managing a team of 3-5 to drive various initiatives across functionsSelect marquee projects and initiatives:• Led the design and execution of the 2024 Festive Campaign - helping deliver the best-ever performance month for Croma• Launched freebie, lottery, clearance and express delivery sale campaigns and online properties• Established portfolio approach to pricing, with data driven dashboards and monitoring• Conducted a comprehensive Commercial & Strategic Due Diligence for a potential acquisition of a large service provider• Drove transformation of after-sales services business of Croma - with a revamped portfolio, automated processes and new ways of working• Helped establish ways of working for collaboration with key Tata Group companies including Tata Digital, Tata CliQ and Tata Neu

Helped Croma shape its strategy - drove 20+ initiatives across functions, with focus on ecommerce.

• Defined the three-year growth roadmap for Croma, with detailed budgeting and planning of initiatives. Helped implement key initiatives to drive the growth targets, focusing on ecommerce and marketing. • Developed the 10-year growth roadmap for the wires division of Tata Steel, along with assisting the team in implementation of key initiatives.

• Helped set up the Program Management Office (PMO) tracking 30+ strategic projects for a leading multinational cigarette company• Led a B2B sales acceleration program for a large renewable energy developer with a target of increasing the portfolio by 8-10x• Conducted Commercial Due Diligence of a leading Indian Modern Trade (Grocery) retailer for an Asian PE firm• Led the design of Supply Chain network & ecommerce fulfilment model for a large Middle Eastern apparel & furniture retailer

• Received a fast-track promotion to Associate (top ~10% of batch)• Designed and implemented end-to-end transformation program for a textile manufacturer and retailer (enhancing topline by 2x and and bottomline by 2.5x) with a portfolio of wool, linen and premium cotton• Designed and implemented strategic sourcing initiatives at India’s largest jewelry retailer: Revamped the organization structure, set up SOPs to support strategic sourcing activities, and designed a customized procurement portal to help transform and automate day-to-day procurement• Worked on a large-scale digital transformation program for Singapore’s largest Telco: 50+ initiatives with ~$100M potential EBITDA benefits - independently managed Agile development of a digital MVP throughout its design and build phases• Defined the Go-To-Market strategy for a leading global water technology company: helped in expanding their channel network by 3x - devised GTM for Indian market covering a portfolio involving 40+ brands & 1000+ products across 4 segments

• Worked on multiple assignments on policy making as well as implementation for the Ministry of Road Transport & Highways, Government of India : helped improve Land Acquisition & Dispute Resolution process for NHs – reduced lead time by 75%; assisted in policy formulation and initial development of 35 Multimodal Logistics Parks (MMLPs) in India; coordinated a National Logistics Summit involving 10,000 delegates, 34 MoUs worth >INR 1000 Bn• For Ministry of Shipping, developed a comprehensive policy roadmap to promote and support shipbuilding, ship repair and ship breaking industries in India

Interned with the Management Consulting- Finance Effectiveness team- Offered a Pre-Placement Offer for the position of Consultant- Formulated 7 Financial Metrics & mapped 650+ Indian listed firms on Treasury performance- Designed Company Segmentation Framework to identify high potential Corporate Treasury clients- Authored White Paper for CXOs on current state of Finance Function in top Indian firms