Working closely with customers, marketing, sales, support, engineering and senior management team and defining, developing and implementing product strategy. Defining and managing key product capabilities from concept to productized implementation. Developing and documenting customer use cases and requirements.Owning key metrices with respect to the product competition, product usage, customer satisfaction, google analytics, traffic, roi, cost benefit analysis and customer complaints. Acting as a product spokesperson to internal & external folks through social media as well managing the external eco-system around the product through e-communities and blogs.