• Analyzed CRM data to provide actionable insights, enhancing Salesforce effectiveness and supporting strategic decision-making.• Spearheaded CRM operations, ensuring seamless functionality and troubleshooting issues to maintain optimal performance.• Managed and maintained the CRM database, executing cycle planning and handling CRM process issues through ticket management.• Coordinated event management activities, leveraging CRM data for effective planning and execution.• Demonstrated proficiency in database management and Excel macros, while effectively communicating with team members and managing tasks efficiently.

• Led the event management committee of the university, serving as the proactive head of the marketingdepartment.• Engaged in monthly meetings with the BITS Pilani Dubai campus director to develop and implement strategiesaimed at enhancing the university's QS ranking and addressing other campus needs effectively.• Headed JASHN, an Inter-University cultural event spanning four days, showcasing adept organizational andleadership skills.

• Innovated a platform for converting summarized text into interactive videos.• Implemented data driven strategies resulting in a 40% increase in projected user engagement.• Focused on agile project management methodologies, resulting in a 20% increase in team efficiency and faster product iterations.

• Drove an average of 23% increase in brand engagement by optimizing marketing campaigns by marking KPIs for customer client Bossini.• Used PowerBI to present large dataset and provide better insights of marketing strategies.• Provided actionable insights to senior management through comprehensive data analysis reports, facilitating data-driven decision-making processes and strategic planning for business growth.