Utkarsh Thakur Email & Phone Number

Hyderabad, Telangana, IN

• Driving aggressive growth to build scale in the medico-aesthetic space through full funnel marketing, brand transformation and CRM, with a Digital Marketing and Contact Centre team
• Steering growth, with a 17-member marketing team and a 35-member Contact Centre team, across customer acquisition, retention, recovery and recovery through organic lead generation, performance marketing, content.
• Working on restaging the brand through a clear brand identity
• Adopting data analytics and AI to build efficiency across marketing and operations
• Launched Viva Oliva, a membership program to build long-term customer value

• Worked on a diverse set of businesses building brand identity, scaling up Ecommerce operations and transforming them for growth in business and brand metrics
• Helped pivot the D2C brand, Lemme Be, from feminine hygiene to personal wellness and scale Ecommerce operations on both brand and marketplace platforms
• Drove Ecommerce growth for Quinta Essentia, a D2C brand in the organic wellness space
• Added consumer dimensions to Maxop, an export-oriented Auto OEM, slated to go public
• Built the entire brand strategy for an uber-premium residential project, Kashi Ra

Bangalore, IN

• Transformed the brand identity of the Men’s portfolio leveraging Ecommerce, content, digital and retail initiatives to grow revenue to 1150 Cr, with a budget of 54 Cr
• Grew the Social Fan Base on Instagram by 20X to 65,000+ and on Facebook to 1 Million+
• Created an award-winning corporate identity online, through modenik.in
• Revamped Slimz’s brand identity through U&A researches, market studies and design immersions
• Streamlined annual budgets by 15% through data insights from brand and retail tracks
• Made the brand persona contemporary and enhanced in-house design capabilities saving 0.8 Cr

Electronic City, Bangalore, Karnataka, IN

• Achieved a revenue of 595 Cr, spearheading the Ecommerce business for Watches, Wearables, Hearables and Clocks on Amazon, Flipkart, Myntra, Nykaa, Ajio and Paytm
• Generated 50% revenue and profit growth, contributing to 15% of Watch Division sales
• Boosted Market Share by 200 bps and strengthened brand metrics with a 16 Cr budget
• Ensured 99%+ process adherence, making Titan a top-tier Seller account on Amazon, Flipkart
• Introduced ‘epic’, a D2C brand focused on youth, driving incremental sales of 5 Cr+ in Year 1
• Built and grew the Ecommerce play of Smart Wearables by 6X through sales-linked agreements

Electronic City, Bangalore, Karnataka, IN

Turnaround of India’s largest volume watch franchise - Sonata & SF - with a 28% revenue growth, 400 bps improvement in Gross Margin and significant rise in brand equity with product innovation and impact marketing. Launched TRAQ by Titan, high-performance premium smartwatches with an aligned app, developed for advanced users in the fitness and endurance.

Electronic City, Bangalore, Karnataka, IN

• Steering brands, products, pricing, retail identity, communication and tactical initiatives across markets in South & South-East Asia, and in the Middle East, delivering impact through a 20 Cr budget
• Managed differential pricing across markets, delivering a 150 bps growth in Gross Margin
• Executed a new retail identity across markets for Titan
• Built special lines and special editions for Vietnam, Singapore and the UAE

Electronic City, Bangalore, Karnataka, IN

• Responsible for P&L and brand equity in the Vietnam and Philippines markets for Titan watches
• Grew the business profitably in Vietnam by 2.5X, with a 3X growth in brand metrics
• Conceptualized Vietnam-inspired product collections and Limited Edition watches
• Spearheaded market-first initiatives including digitally crowdsourced digital marketing campaigns
• Established Titan in the Philippines market with market-relevant product mix and communicationKey Projects:Expansion into NTOs (Electronics Stores, Large Supermarkets)Spirit of the Vietnamese Woman (2013): A.

Electronic City, Bangalore, Karnataka, IN

Responsible for the mandates of Media, Market Research, Brand Tracks and Digital for all business divisions (Watches, Jewellery, Eyewear) across the organisation. Revamped the Titan website while enhancing Ecommerce capability. Anchored Customer Satisfaction and Stakeholder Satisfaction studies.Streamlined the media buying process by aggregating and.

Part of the start-up team at TIMES NOW. Responsible for media panning of the launch, research across broadcast, programming and distribution. Worked on the on-air programming grid, scheduling, on-air promo plans.Some strategic projects:Deciphering Expectations from News – Research on viewer behaviour in the news spaceSensitivity of Distribution on.

Strategic Media Planner on the Personal Wash, Staples and Foods Portfolio of Hindustan Unilever Limited (HUL). Drove the media mandate for power brands like Lux, Lifebuoy, Rexona, Hamam, Annapurna, Kissan, Bru, Brooke Bond, Ala.Recognition:Silver, Best Use of Branded Content – Asian Brand Marketing Effectiveness Award, 2005Silver, Media Innovation (TV).

Pg Diploma In Communication, Marketing Communication

B.Sc. (Hons), Zoology

Senior Secondary School, Physical Sciences