Driving aggressive growth to build scale in the medico-aesthetic space through full funnel marketing, brand transformation and CRM, with a Digital Marketing and Contact Centre team• Steering growth, with a 17-member marketing team and a 35-member Contact Centre team, across customer acquisition, retention, recovery and recovery through organic lead generation, performance marketing, content, social media, partnerships and alliances• Working on restaging the brand through a clear brand identity• Adopting data analytics and AI to build efficiency across marketing and operations• Launched Viva Oliva, a membership program to build long-term customer value

Worked on a diverse set of businesses building brand identity, scaling up Ecommerce operations and transforming them for growth in business and brand metrics• Helped pivot the D2C brand, Lemme Be, from feminine hygiene to personal wellness and scale Ecommerce operations on both brand and marketplace platforms• Drove Ecommerce growth for Quinta Essentia, a D2C brand in the organic wellness space• Added consumer dimensions to Maxop, an export-oriented Auto OEM, slated to go public• Built the entire brand strategy for an uber-premium residential project, Kashi Ra

Transformed the brand identity of the Men’s portfolio leveraging Ecommerce, content, digital and retail initiatives to grow revenue to 1150 Cr, with a budget of 54 Cr• Grew the Social Fan Base on Instagram by 20X to 65,000+ and on Facebook to 1 Million+• Created an award-winning corporate identity online, through modenik.in• Revamped Slimz’s brand identity through U&A researches, market studies and design immersions• Streamlined annual budgets by 15% through data insights from brand and retail tracks• Made the brand persona contemporary and enhanced in-house design capabilities saving 0.8 Cr• Enhanced Ecommerce RoAS by ~100% with A/B Tests, A+ Content and listing optimizationRecognition:Datamatixx 2023 - Silver, Best Data-Driven User Acquisition StrategyIndian Content Marketing Awards 2022 - Silver, Content Marketing Strategy

Achieved a revenue of 595 Cr, spearheading the Ecommerce business for Watches, Wearables, Hearables and Clocks on Amazon, Flipkart, Myntra, Nykaa, Ajio and Paytm• Generated 50% revenue and profit growth, contributing to 15% of Watch Division sales• Boosted Market Share by 200 bps and strengthened brand metrics with a 16 Cr budget • Ensured 99%+ process adherence, making Titan a top-tier Seller account on Amazon, Flipkart• Introduced ‘epic’, a D2C brand focused on youth, driving incremental sales of 5 Cr+ in Year 1• Built and grew the Ecommerce play of Smart Wearables by 6X through sales-linked agreements

Turnaround of India’s largest volume watch franchise - Sonata & SF - with a 28% revenue growth, 400 bps improvement in Gross Margin and significant rise in brand equity with product innovation and impact marketing. Launched TRAQ by Titan, high-performance premium smartwatches with an aligned app, developed for advanced users in the fitness and endurance spaceKey Milestones & RecognitionPujo with Sonata, 2019 – Online film reached ~11 Mn (~70% of TG), building engagement with influencersPartnering Mission Mangal, 2019 – Special collection launched on Socialyoutube.com/watch?v=E9-EqQQonnUExclusive watch of CSK Digies Digital Awards 2019 – Best Performance MarketingIndia’s Wedding Season: Maddys 2019 – Best Use of PrintSonata Brand Restage, 2017 – A new proposition “Khud Par Yakeen’ with Sushant Singh Rajput Sonata Sharodia App, 2017-19: Digital guide for all info regards Durga Pujo Downloads: 100K+Maddies 2018 – Best Mobile ApplicationDAC-SAARC Awards 2018 – Best Use of Mobile in Digital CommunicationSonata Ganeshotsav App 2018 – A mobile guide for Ganeshotsav in Maharashtra Downloads: 35K+ Sonata FB: Ramp-up of Sonata’s FB base from 250K to 1Mn+ in 6 monthsInkspell Awards 2019 – Best Performance-Driven Social Media CampaignSonata ACT (2016) – India’s first safety watch for women Brand Equity: bit.ly/3436eEyEffies 2017 – Silver, Consumer DurablesEMVIES 2017 – Bronze, Best Media StrategyAbbys 2017 – Gold (3), Bronze (2)Gold: Best Use of Radio, Best Experiential Campaign, Best Integrated ContentBronze: Best Non-Fiction Branded Content, Best Use of Branded ContentBrand Equity Marketing Awards 2018 - Best Brand Launch of the YearBig Bang Awards 2017 – Gold, Best On-Ground Activation; Bronze, Best MicrositeKyoorius Awards 2017 - Branded Content, Best Use of RadioKutch-Kanyakumari, 2016-17: SF serialized a journey on DigitalEMVIES 2017 - Silver, Radio Innovation

Steering brands, products, pricing, retail identity, communication and tactical initiatives across markets in South & South-East Asia, and in the Middle East, delivering impact through a 20 Cr budget• Managed differential pricing across markets, delivering a 150 bps growth in Gross Margin• Executed a new retail identity across markets for Titan• Built special lines and special editions for Vietnam, Singapore and the UAE

Responsible for P&L and brand equity in the Vietnam and Philippines markets for Titan watches• Grew the business profitably in Vietnam by 2.5X, with a 3X growth in brand metrics• Conceptualized Vietnam-inspired product collections and Limited Edition watches• Spearheaded market-first initiatives including digitally crowdsourced digital marketing campaigns• Established Titan in the Philippines market with market-relevant product mix and communicationKey Projects:Expansion into NTOs (Electronics Stores, Large Supermarkets)Spirit of the Vietnamese Woman (2013): A market-first campaign that crowdsourced watch designs through a dedicated website and social media, around this theme, and then converted two winning designs into a Special Limited Edition.Recognition: Tata Excellence in Communication Awards, 2014 – Best Digital PlatformFace of Titan, Vietnam (2012-13): A category-first, market-first campaign that used Digital to findTitan’s Vietnamese brand endorser and deployed Social media for amplification and buzzRecognition: Tata Innovista – Asia Pacific Region Finalist (2014)Titan’s Vietnamese TVC (2011) - https://www.youtube.com/watch?v=4XbD-8tPARgTitan’s Vietnamese Website (2010-11): A category-first, bilingual website focused on Vietnam:www.titanworld.vnConsumer Incentive Activations during Tet 2011-2013

Responsible for the mandates of Media, Market Research, Brand Tracks and Digital for all business divisions (Watches, Jewellery, Eyewear) across the organisation. Revamped the Titan website while enhancing Ecommerce capability. Anchored Customer Satisfaction and Stakeholder Satisfaction studies.Streamlined the media buying process by aggregating and committing budgets upfront. Anchored a media audit done by E&Y. Rebranded a radio station in Bengaluru as Radio Fastrack.Recognition:EMVIES, 2009 – Gold, Best Use of Print for Tanishq Aleya

Part of the start-up team at TIMES NOW. Responsible for media panning of the launch, research across broadcast, programming and distribution. Worked on the on-air programming grid, scheduling, on-air promo plans.Some strategic projects:Deciphering Expectations from News – Research on viewer behaviour in the news spaceSensitivity of Distribution on Viewership – Analytics using raw viewership data to establish theeffect of distribution of channels on their viewershipCorrelation of Promos and Programming – Analysing impact on viewership by parameters ofscheduling and on-air promo inventory

Strategic Media Planner on the Personal Wash, Staples and Foods Portfolio of Hindustan Unilever Limited (HUL). Drove the media mandate for power brands like Lux, Lifebuoy, Rexona, Hamam, Annapurna, Kissan, Bru, Brooke Bond, Ala.Recognition:Silver, Best Use of Branded Content – Asian Brand Marketing Effectiveness Award, 2005Silver, Media Innovation (TV), EMVIES, 2005HLL – MindShare Director’s Award for Lux Orchid Launch, 2004Purple Head – GroupM Regional Award