Utku Bektas Email & Phone Number

Istanbul, Turkey

Istanbul, Turkey

• Executing frequent touch-bases with our customer base to understand most common customers personas and journeys • Understanding pain points of the customer base in the status-quo Classifieds and Real Estate platforms • Reviewing the current satisfaction levels of the platform and identifying key root causes for dissatisfaction • Reviewing the features developed so far, the features in the near pipeline and the envisioned features in the long-term backlog • Assessing these features’ product-market fit and providing timely feedback to product teams • Closely monitoring recently developed & launched features and their usage statistics through various databases • Hypothesis based working style and detailed analyses, to come up with concrete conclusions & actions items to increase customer products’ traction • Coming up with clear strategic plans to prioritize & execute these actions items • Leading the execution of these action items with relevant stakeholders from Sales, Marketing and Product teams • Revamping the customer surveys and Net Promoter Score methodology geared towards customers, jointly with Marketing & Product teams • Acting as a “bridge” between top management, Sales, Marketing & Product teams and being the first point of contact for all matters related to traction of customer-oriented products

• Creating, updating and executing Product Road Map of enterprise portal• Creating a task, prioritize Product Backlog• Analyze the best way to detect duplicate listings • Finding an optimal solution for the map and its way of the usage

Istanbul, Turkey

• Creating, updating and executing Product Road Map of Vodafone.com e-commerce• Analyzing possible improvement and communicate with IT Teams• Creating demand document, following its situation on IT processes• Finding an optimal and development free ways to improve e-commerce capabilities of vodafone.com• Had meeting with e-commerce platform software companies to establish end to end e-commerce journey in vodafone.com• Reached over performed KPI in sales volume• Established one of the most recommended channel in Vodafone according to Net Performer Score results

Turkey

• Responsible of all of the business agreements of maidan.co & dewan.co• Cowork with CPO about marketing campaings of both maidan.co & dewan.co

Istanbul, Turkey

My main duty is establishing and maintaining business relationship with predefined partners in following projectsYandex.Metrica- Doubled daily total visit that metrica counts- Increased penetration in ComScore Top 100 List- Planed and executed special project with one of the biggest blog site in TurkeyYandex.Islands- Made successful launch with 22 initial partner incl Hepsiburada.com, Turkish Airlines and Yemeksepeti.com- More than 100 partner in 6 monthsYandex.Video- Made special project with Digiturk about Turkish Super League's video- Established partnership wih number of biggest video hosting and tv channelsYandex.Market- Built relationship with more than 3 dozens of e-commerce site to make them Market partner- Made 2 biggest Turkish e-commerce site partner- Create market place that have more than 4 million unique product

Sem:- Controlling yearly 7 digit SEM budget- Defining new SEM campaings for new deals on site,- Checking, reporting and optimising SEM project regularly, - Evaluating and approving for the projects which are done by team- Preparing executive reports about SEM projects and comment on performance, - Researching both local and global best practises for SEM strategies, - Following our competitors and benchmarking,Traffic: - Measuring the traffic to decide on the strategies,- Creating reporting sets and infrastructure and minimize reporting time- Analyze traffic to understand visitor's behaviour on site and defining new campaings- Analyze and optimize in site conversion according to traffic tools and reportsAffiliate Networks: - Defining, Controlling and Managing networks- Alocating budget according to performance- Preparing executive reports about each and every network- Coordinating IT teams between company and networkDisplay and Premium Networks: - Deciding networks according to target audiences- Defining, Controlling and Managing networks- Alocating budget according to performance and target audience- Building and sustain relationship between company and agency- Evaluating agency performance according to prices and alocation advice

Istanbul, Turkey

Seo & Traffic: - Monitoring the web site (3rd rank at IAB Turkey based on PWs) and mobile site’s traffics and reporting, - Measuring the traffic to decide on the strategies, - Managing SEO activities,- Creating pro-active SEO approach within the company,- Leading IT team for SEO activities to get best SEO oriented pages, Sem: - Briefing to SEM agency about our SEM projects, - Evaluating and approving for the projects which are done by agency, - Checking, reporting and optimising SEM project regularly, - Preparing executive reports about SEM projects and comment on performance, - Researching both local and global best practises for SEM strategies, - Defining new SEM campaings for new products, categories, verticals and new .coms and applying these new campaings, - Following our competitors and benchmarking, Social Media: - Managing social media activities (Compared to 2011 November, FB fans rise more than 100% (from 300K to 700K), - Cooperating with customer relationship team to manage and monitor social media responses, - Doing social media advertising, - Working with digital agencies to develop new apps and applying the suitable ones, - Exploring social media strategies for new .com

Assistant Supervisor, Deposit Marketing (Istanbul, Turkey)- Segmenting the customers based on financial behavior - Planning deposit marketing strategies, - Improving new products according to new strategies, - Deciding on Bank’s deposit rate regularly in terms of market conditions, - Planning the sales actions in online channels for new products.Assistant Supervisor, SME Banking Marketing (Istanbul, Turkey)- Cooperating with Digital Marketing Team, - Segmenting the customers based on profitability and account size - Doing data mining to find out profitable customers,- Making campaigns to convert non-profitable customer to profitable, - Preparing P&L statement and budgeting, - Finding new sales channels for new and existing products.

Ankara, Turkey

- Utilising special product knowledge, - Establish good relationships with vendors, - Meeting set sales targets, - Keeping the sales records and giving feedback to the company, - Organising the auction plan, pricing and offering.