Thought catalyst helping organisations bring transformation with STRATEGIC INNOVATIONS. He works with organisations to take a lateral approach informed by "OUTCOME-DRIVEN MODEL" in order to achieve their visions, niche creation, standing out of the competition, and grow.Utssav is deeply passionate about "INVENTIVE ARCHITECTURE" being the instrument of positive change, meshing Strategic Innovation at the core. His thinking is exemplified by his approach towards architectural designs that are disruptive in their own right and have given the edge to his clients and their organizations.He works with MNCs, NGOs, family businesses, Capital firms and groups for Innovation and Architecture outcomes.He founded Black Swan Lab; a Research Think Tank and is CEO/ Partner at Creators Architects.-----Utssav was exposed to the profession at a very young age, hailing from a family of architects and engineers and saw through various facets, contrasts and contradictions that inspired him. He studied and brought knowledge from business design, design thinking and theories of innovation into architectural practice and developed frameworks like Inventive Architecture and more.These profoundly changed how he and his company looked at the projects and the way their designs responded to the clients' purpose, user-centricity and impact on nature thus carving a new niche.Utssav strongly believes in finding the spot of WIN-WIN situation for doing business. He cultivated an interest in the theory of disruptive innovation and strongly pursues the power of problem framing and holistic approach to applying his domain expertise in innovation methodologies. Through design thinking and visual tools in fast-paced high-impact engagement, he has helped clients from various verticals through consulting sessions for crafting their strategies and ultimately achieve their bold vision. He has authored ‘REBOUND’, a book on how to bounce back and dispute your markets with Strategic Innovation.Specialities: Strategic Innovation, Architecture, Strategy planning, Behaviour mapping and Integration, Cross-disciplinary, Consulting, Power of Questioning and observation