Wendy P. Email & Phone Number

Multi-disciplinary designer with 10+ years of visual communication experience bringing ideas and people together through empathic design, engaging storytelling, and quality execution.• Book cover and interior design• Packaging and specialty printing• Cartography, maps and icons• Brochure and other multi-panel, multi-page design• Web and application development• Film and performance festival materials• Auction and funding collateral• UX research and design• Wayfinding and experiential design• Iconography and illustrations• Resource booklets and decksPrevious print and digital design projects in collaboration with Bowers Museum of Cultural Art, Cal State University Fullerton, City of Fullerton, Gingko Press, Grand Central Art Center, Last Gasp Books, Legal Aid Disaster Relief Program, Long Beach Museum of Art, The Muckenthaler Cultural Center, Orange Coast College, OC Agricultural and Nikkei Heritage Museum, Palm Springs Museum of Art, Quicksilver LA, Santa Ana Public Mural Initiative, Silver Lake Reservoirs Conservancy, South Orange County Community College District, Stila Cosmetics

Oakland, California, Us

In-house Visual Brand Experience Designer who pivoted to a Strategic Creative in building flexible marketing campaigns with clean product development workflows and speed-to-market technical skills.• Visualized abstract concepts into tangible materials including developing Powerpoint presentations and expanding the Iconography library with notations on best practices• Developed and generated enterprise-wide materials and evergreen components for B2C, B2B, B2B2C projects and initiatives including member-facing communication templates, Strategic Conversations (on telehealth, specialty care, mental health and wellness), National Sales capabilities presentations, and Product Playbook core assets• Restructured UX/UI for Charitable Health Program forms and materials to clarify application instructions and details• Streamlined workflows by designing realistic, consistent tools and strategic road maps including enhancing processes in Wrike, auditing/developing digital assets in Mural and Figma, and creating/maintaining graphic elements in our CC Libraries• Managed and organized multiple print- and web-based projects in different stages of completion by utilizing internal and 3rd-party servers, design and file-sharing systems, and collaborative interface tools • Consulted with project managers and colleagues to ensure quality by leading editorial conversations around ADA compliance and Brand standards• Motivated team members by being proactive in organizing initial project components and sharing relevant materials for the Illustration and Data Visualization workgroups• Solicited and guided work with outside vendors and agencies using the established work as a foundation for generating additional marketing componentsRecognition: The Explorer—Honoring the creative problem solver who uses innovation and tries new things and The Eye of the Storm—Resilient when things are hectic

Fullerton, Ca, Us

Hands-on Educator motivating visual artists through structured learning with the goal of developing and maintaining professional discipline from concept through execution. Instructed courses in Graphic and Interactive Design (humanistic UX/UI), Special Studies in Graphic Design (publication and marketing), and Typography (digital and traditional).• Developed 16-week courses incorporating major design topics into multi-part campaigns using agile principles in producing portfolio-ready pieces• Created instructional presentations detailing design best-practices, principles, and processes• Designed technical assignments and in-class activities to assess individual and group learning• Mediated bi-weekly critiques to discuss project development and troubleshoot assignments• Demonstrated the use of industry-standard software along with unorthodox tools and techniques to create graphics best suited for subject matter

Fullerton, Ca, Us

Fall semesters Guest Practicum Art Director working with select undergraduate design students on publication design and marketing materials with the goal of producing deliverables on tight schedules.• Instructed students to develop project appropriate covers, interiors, and marketing materials• Developed ideas and templates with class sizes ranging from 20-24 students• Completed final production and implemented pre-press requirements with 2-4 senior undergrads• Scheduled weekly meetings to discuss project overviews and assignments• Lectured and demonstrated the use of industry-standard tools and techniques• Mediated individual/group critiques and discussions

Publication Designer creating illustrated books for individual artists, group exhibitions, and historical events. Director guiding contributors, managing expectations, and celebrating art from concept through execution.• Navigated the design and production of over two dozen publications ranging from 44-page softcovers to 400-page hardcover artist books and exhibition catalogs• Established timelines to streamline workflows, manage expectations, and meet requirements and deadlines for schedules varying from three- to 18-months long projects • Expert prototyping, editing, typography and layout using industry-standard tools and collaborative software (e.g. Adobe InDesign, Photoshop, Illustrator, MS Office, Figma)• Negotiated with printers in the bidding process to find quantity price-breaks, establish turn-around times, and examine production quality to better fit the scope and scale of each project • Solicited vendors when sourcing for specialty printing and packaging materials including finishes, binding, and case covers by providing technical drawings and product renderings• Managed and organized large volumes of files using spreadsheet programs and file-sharing systems (e.g. Dropbox, Google Sheets/Drive, Microsoft Excel/OneDrive)• Prepared, scanned, and photographed image assets in addition to photo-retouching images• Implemented scripts for indexing with light scriptwriting for content organization• Designed complex page flows and alternative architectures to reduce multi-page design fatigue (on paper, Figma, InDesign) • Consulted with local and international manufacturers on pre-press requirements including adjusting dielines, troubleshooting applied graphics, and color-correctingTitles include Floating Realities: The Art of Masami Teraoka, Phil Dike: At the Edge of the Sea, Phillip K. Smith III: Five Installations, Helen Lundeberg: A Retrospective, and Fred Tomaselli: Early Work or How I Became a Painter (complete list on website).

Glendale, California, Us

Senior Graphic Designer working with the art director and marketing director in creating packaging, merchandising, marketing assets, and presentations for core and seasonal campaigns.• Established in-house expertise in typesetting, layout design, vector image creation, product comping and photography, and photo-retouching that were previously outsourced, thus lowering cost and increasing creative control• Designed on-brand marketing books and support materials for the core and seasonal campaigns for company partners and sales teams to view imagery and tip sheets before launch• Maintained knowledge on FDA regulatory practices in the cosmetic industry while creating new artwork and amending past designs• Worked simultaneously on several projects in different stages including brainstorming packaging ideas, typesetting for multiple product variations, creating artwork for merchandising displays, adapting die-lines, and adjusting artwork during pre-press• Developed and implemented an intuitive interdepartmental organizational system for both digital and physical documents to streamline artwork and regulatory approval• Implemented routing procedure that included assignment letter/number codes to ensure accurate communication for editing/updating packaging, advertisements, merchandising, and event-specific projects• Participated in an encouraging atmosphere with a willingness to troubleshoot design difficulties and technical problems with colleagues